Monday, 1 August 2011

Campaign Daily Fix - WARC adspend forecast, UKTV, Aunt Bessie's, Plusnet, SC Johnson

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Latest News
Warc cuts global adspend forecast to 3.2%
by Daniel Farey-Jones,
01 August 2011, 09:35AM
Warc cuts global adspend forecast to 3.2%
Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%.
UKTV unveils Really campaign
by Maisie McCabe,
01 August 2011, 08:20AM
UKTV unveils Really campaign
UKTV has launched a seven-figure marketing campaign to support the arrival tomorrow (2 August) of its female-focused lifestyle channel Really on the Freeview platform.
Aunt Bessie's joins ITV Yorkshire-themed ad break
by Sara Kimberley,
01 August 2011, 11:49AM
Aunt Bessie's joins ITV Yorkshire-themed ad break
Frozen food company Aunt Bessie's is to run an ad for its Yorkshire puddings in a special ad break in 'Emmerdale' tonight put together by ITV to celebrate 'Yorkshire Day'.
Plusnet launches Yorkshire Day spot
by Sara Kimberley,
01 August 2011, 08:15AM
Plusnet launches Yorkshire Day spot
Plusnet, the Yorkshire-based broadband provider, is returning to TV screens with an ad to celebrate Yorkshire Day.
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
by Sara Kimberley,
29 July 2011, 03:46PM
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO and Ogilvy & Mather, ending its long-standing relationship with Draftfcb.
Latest Work
Gordon's Gin 'shall we g&t started?' by BBH
01 August 2011, 02:15PM
Gordon's Gin 'shall we g&t started?' by BBH
Philip Glenister of 'Life on Mars' fame stars alongside actress Emilia Fox in an ad to position Gordon's as "the first drink of the evening".
British Red Cross 'Life. Live it' by Brand New School
01 August 2011, 11:40AM
British Red Cross 'Life. Live it' by Brand New School
British Red Cross aims to raise awareness of first aid among young people in a new cinema ad.
Domino's 'raising the bar' by Crispin Porter & Bogusky
01 August 2011, 10:45AM
Domino's 'raising the bar' by Crispin Porter & Bogusky
As part of a new campaign, Domino's is displaying customer feedback - good and bad - on a 4,630-square-foot billboard in Times Square, New York, and has launched a TV ad starring real Domino's store managers.
Also in the News
Guardian loses £38m as recruitment ads recede
by Arif Durrani, 01 August 2011, 02:34PM
Channel 5 marketing controller Zoe Harris departs
by Maisie McCabe, 01 August 2011, 11:57AM
Tourism Australia in video push to lure young Brits
by Daniel Farey-Jones, 01 August 2011, 11:45AM
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