Wednesday, 3 August 2011

Marketing Daily - Betfair in marketing revamp; Thomas Cook, Spotify rival, The O2, Helen Edwards

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Betfair appoints sports stars in marketing revamp
John Reynolds,
03 August 2011
 

Betfair, the online betting exchange, is radically overhauling its sport sponsorship activities...

Betfair: official betting partner of Manchester United
 
 
Thomas Cook parts company with chief executive
Daniel Farey-Jones,
03 August 2011
 

Thomas Cook group chief executive Manny Fontenla-Novoa is to step down with...

Thomas Cook: Manny Fontenla-Novoa steps down
 
 
Deezer ready to take on Spotify with UK launch
Sarah Shearman,
03 August 2011
 

Deezer, the Orange-backed digital music service based in Paris, plans to launch...

Beyoncé: one of the featured artists on Deezer
 
 
O2 kicks off search for walkway sponsor
Oliver Luft,
03 August 2011
 

AEG, owner and operator of The O2, is looking for a naming...

O2: owner AEG starts search for walkway sponsor
 
 
Helen Edwards on Branding: Harry Potter's community
Helen Edwards,
03 August 2011
 

Brands such as Harry Potter that inspire a cohesive 'community' following have...

Helen Edwards on Branding
 
 
Andrew Walmsley on Digital
Andrew Walmsley,
03 August 2011
 

Facebook dominates but the social network reigns supreme, but brands should not...

Andrew Walmsley on Digital
 
 
Leading brands sign up for Olympic-led charity fund-raising
Oliver Luft,
03 August 2011
 

More than 20 leading UK brands, including John Lewis, Coca-Cola and Ford,...

Gold Challenge: aims to raise £20m by the end of 2012
 
 
 
Also in the News
 
Coca-Cola runs community sports activity
Loulla-Mae Eleftheriou-Smith,
03 August 2011
 
Tower Bridge Olympic display shows creativity has abandoned London 2012
Peter Knapp,
03 August 2011
 
L'Oréal eyes loyalty in latest Body Shop re-positioning
Sarah Shearman,
02 August 2011
 
Asda plots 'Great Bum Jeans' launch
Rachel Barnes,
02 August 2011
 
 
 
Blogs
 
 
MPS on Personal Data
Alan Mitchell
 

I've just come across the House of Commons Public Administration Select Committee's report on Government's use of IT. Entitled "...

 
 
Macmillan Cancer Support film ignores over 50s. Why?
CHRIS BARRACLOUGH
 

Macmillan Cancer Support has today launched a major campaign which invites you to post a ‘thank you’ on their website...

 
 
Olympics one-year-to-go milestone: why brands shouldn?t worry if they?ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

 
 
Why pink is not the colour of breast cancer
CHRIS BARRACLOUGH
 

A new report from Rotterdam suggests that the colour pink triggers defensive mechanisms in women that will “lower women's perceived...

 
 
Why egg was never fresh
CHRIS BARRACLOUGH
 

I remember the launch. A very cool brand, with super cool ads that didn’t shout “boring bank” but promised consumer-led...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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