Tuesday, 2 August 2011

Marketing Daily - L'Oréal plots The Body Shop re-launch; plus Diageo, Asda, Pottermore, and marketing in China

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
L'Oréal eyes loyalty in latest Body Shop re-positioning
Sarah Shearman,
02 August 2011
 

L'Oréal is to reposition The Body Shop for the second time in...

The Body Shop: re-launching brand in 2012
 
 
Pottermore frenzy reignites with Magical Quill task
Gemma Charles,
02 August 2011
 

Pottermore, the online portal for the Harry Potter book series, is offering...

JK Rowling: releases Pottermore quill challenge
 
 
Andrex lines up celebratory campaign as mascot puppy turns 40
Staff,
02 August 2011
 

Kimberly-Clark is planning a major promotional push for its Andrex toilet tissue...

Andrex: celebrating the 40th anniversary of the Labrador mascot
 
 
Asda plots 'Great Bum Jeans' launch
Rachel Barnes,
02 August 2011
 

Asda aims to boost its image as a fashion retailer for "real...

Asda: readies George jeans launch
 
 
Coca-Cola named most-recognised global Olympics partner
Staff,
02 August 2011
 

Coca-Cola is the most-recognised of the 2012 Olympic Games' 11 worldwide partners,...

Coca-Cola: most-recognised global Olympic partner
 
 
Lloyds Banking prepares customer websites overhaul
Sarah Shearman,
02 August 2011
 

Lloyds Banking Group (LBG) is preparing to relaunch the customer websites for...

Lloyds Banking Group: overhauls online channels
 
 
Marketing in China: Taming the dragon
Patrick Brzeski,
02 August 2011
 

The rewards for 'breaking' the Chinese market are tremendous, but foreign brands...

AFP
 
 
 
Also in the News
 
Editor's comment: Deep thought to match big ideas
Noelle McElhatton,
02 August 2011
 
Diageo invests £6.5m in premix push
Gemma Charles,
02 August 2011
 
Daily Mail-owner backs Wowcher site with marketing push
Andrew McCormick,
02 August 2011
 
 
 
Blogs
 
 
Macmillan Cancer Support film ignores over 50s. Why?
CHRIS BARRACLOUGH
 

Macmillan Cancer Support has today launched a major campaign which invites you to post a ‘thank you’ on their website...

 
 
Olympics one-year-to-go milestone: why brands shouldn’t worry if they’ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

 
 
Why pink is not the colour of breast cancer
CHRIS BARRACLOUGH
 

A new report from Rotterdam suggests that the colour pink triggers defensive mechanisms in women that will “lower women's perceived...

 
 
Why egg was never fresh
CHRIS BARRACLOUGH
 

I remember the launch. A very cool brand, with super cool ads that didn’t shout “boring bank” but promised consumer-led...

 
 
TripAdvisor Anxiety
Nicola Clark
 

I realise on this list of things to get stressed about (my worry check list as my mother likes...

 
 
 
 
 
 
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