Tuesday, 9 August 2011

Marketing Daily - Number 10 sets up unit to lead PM's campaigns; plus the Premier League, Npower, Toyota, and Angel Delight

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Number 10 sets up unit to lead PM's campaigns
Gemma Charles,
09 August 2011
 

Downing Street is to boost its marketing expertise with the creation of...

Number 10: new marketing unit
 
 
Premier League prepares 20th anniversary celebrations
Alex Brownsell,
09 August 2011
 

The Barclays Premier League is to roll out a UK-focused marketing campaign...

Premier League: entering 20th season
 
 
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
Rachel Barnes,
09 August 2011
 

Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural...

Daryl Fielding, VP marketing, Kraft Foods Europe
 
 
Npower marketer Kevin Peake leaves role in restructure
Alex Brownsell,
09 August 2011
 

Npower marketing director Kevin Peake has left his position at the energy...

Kevin Peake (Tom Campbell)
 
 
Toyota targets younger drivers with £7.5m Yaris push
Alex Brownsell,
09 August 2011
 

Toyota is aiming to attract a fresh generation of car-buyers with a...

Toyota: new £7.5m push for best-selling Yaris
 
 
Mark Hodson quits top PayPal marketing job
Gemma Charles,
09 August 2011
 

PayPal marketing director Mark Hodson has left his role after more than...

Mark Hodson: leaving PayPal
 
 
Betfair puts QR codes on beach volleyball bums
Loulla-Mae Eleftheriou-Smith,
09 August 2011
 

Betfair, the online sports betting provider, is placing QR codes on the...

Betfair: online betting exchange prints QR codes on volleyball players' bikini bottoms
 
 
 
Also in the News
 
Thorntons shifts business to digital focus
Sarah Shearman,
09 August 2011
 
Angel Delight to launch ice-cream variant on Facebook
Sarah Shearman,
09 August 2011
 
 
 
Blogs
 
 
Arsenal, Manchester United, Wimbledon AFC: three things your marketers need to think about as the football season starts
Noelle McElhatton
 

It seems a glamorous job and someone's got to do it, but the concerns of football club marketers have,...

 
 
Push, engagement and metrics
Alan Mitchell
 

Sensible article by McKinsey on customer engagement "Over the past two years, that evolution [the difficulty of "influencing customers...

 
 
Why Thomas Cook needs a holiday
CHRIS BARRACLOUGH
 

It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...

 
 
MPS on Personal Data
Alan Mitchell
 

I've just come across the House of Commons Public Administration Select Committee's report on Government's use of IT. Entitled "...

 
 
Macmillan Cancer Support film ignores over 50s. Why?
CHRIS BARRACLOUGH
 

Macmillan Cancer Support has today launched a major campaign which invites you to post a ‘thank you’ on their website...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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