Friday, 5 August 2011

Marketing Daily - P&G profits fall despite $700m rise in adspend; plus Levi's, Boots, Kraft, and top 10 marketing U-turns

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
P&G annual profits drop 7% after $700m rise in adspend
Oliver Luft,
05 August 2011
 

Procter & Gamble's net earnings suffered a sharp year-on-year decline in the...

P&G: recent 'Thank You Mum' campaign
 
 
U-turn if you want to: Top 10 marketing U-turns
Gordon Carson,
05 August 2011
 

Ryanair beware: the pitfalls of repositioning have befallen many big brands, writes...

British Airways' 'ethnic' livery upset Margaret Thatcher
 
 
Why Levi's went global with its latest campaign
Nicola Clark,
05 August 2011
 

Levi's is launching the first global marketing campaign in its 138-year history....

Levi's global campaign
 
 
Boots to reposition No7 brand with Ta Dah campaign
Loulla-Mae Eleftheriou-Smith,
05 August 2011
 

No7, the Boots-owned make-up range, is to introduce a new brand positioning...

Boots No7: 2009 Keeley Hawes campaign by Mother London
 
 
The importance of bringing search and social together
Nicola Clark,
05 August 2011
 

The recent launch of Google+ and the alliance of Bing and Facebook...

The importance of bringing search and social together
 
 
Kraft to split into two companies
Oliver Luft,
04 August 2011
 

Kraft Foods said today it plans to separate itself into a North...

Cadbury: to be housed within 'faster growing' new Kraft business
 
 
 
Also in the News
 
Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing
Gemma Charles,
04 August 2011
 
Opportunities remain for brands to associate with London 2012 excitement
Rachel Barnes,
04 August 2011
 
BrandAlley launches online video destination
Loulla-Mae Eleftheriou-Smith,
05 August 2011
 
Motorola kicks off Defy 'festival proof' activity
Sarah Shearman,
05 August 2011
 
 
 
Blogs
 
 
Push, engagement and metrics
Alan Mitchell
 

Sensible article by McKinsey on customer engagement "Over the past two years, that evolution [the difficulty of "influencing customers...

 
 
Why Thomas Cook needs a holiday
CHRIS BARRACLOUGH
 

It’s one of the longest established brands in the UK. It has a unique marketing proposition that has entered the...

 
 
MPS on Personal Data
Alan Mitchell
 

I've just come across the House of Commons Public Administration Select Committee's report on Government's use of IT. Entitled "...

 
 
Macmillan Cancer Support film ignores over 50s. Why?
CHRIS BARRACLOUGH
 

Macmillan Cancer Support has today launched a major campaign which invites you to post a ‘thank you’ on their website...

 
 
Olympics one-year-to-go milestone: why brands shouldn’t worry if they’ve missed the boat?
Noelle McElhatton
 

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand...

 
 
 
 
 
 
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