Friday, 3 May 2013

Digital AM - TalkSport, LinkedIn, Twitter, Blinkbox, Beyonce

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TalkSport launches first internationally targeted instream ads
TalkSport launches first internationally targeted instream ads
by Chloe Smith
03 May 2013, 11:21AM
TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.
LinkedIn shares drop after it issues low revenue forecast
LinkedIn shares drop after it issues low revenue forecast
by Chloe Smith
03 May 2013, 11:28AM
LinkedIn shares dropped as low as $177 (£114) yesterday in after-hours trading, a fall of 12%, after the professional social networking service forecast significantly weaker revenues for the second quarter than Wall Street expected.
Twitter fuels IPO speculation with Morgan Stanley appointment
Twitter fuels IPO speculation with Morgan Stanley appointment
by Gordon MacMillan
03 May 2013, 09:43AM
Twitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporat...
Blinkbox campaign targets LoveFilm Instant and Netflix
Blinkbox campaign targets LoveFilm Instant and Netflix
by Maisie McCabe
03 May 2013, 08:45AM
Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed up to a year before they become available on other rival sites, w...
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
by Ben Hall
03 May 2013, 08:55AM
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
RFU recruits first head of CRM after admitting data failings
RFU recruits first head of CRM after admitting data failings
by John Reynolds
02 May 2013, 12:16PM
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.
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Also in the news
Tesco relaunches Clubcard website to emphasise rewards
by Matthew Chapman, 02 May 2013, 10:25AM
Is real-time marketing the future of advertising?
by , 02 May 2013, 10:00AM
Mobile accounts for 30% of Facebook's revenues
by Gordon MacMillan, 02 May 2013, 09:10AM
AOL continues to bet on video with Be On
by , 02 May 2013, 08:00AM
Glue Isobar bolsters social division
by Louise Ridley, 02 May 2013, 08:00AM
Latest Blog Entries
#TakeTheBiscuit
Greg Taylor, 03 May 2013
Are consumers driving TV to borrow 'trust' from experiential and social?
Chris Dawson, 03 May 2013
Marketers set to head north
Colin Telford, 03 May 2013
What's your career strategy and plan? Part 5 of 5.
Rachel Brushfield, 03 May 2013
The kickback against Thatcherism: branded experiences as social currency
Hugh Robertson, 02 May 2013
The marketing spring is nigh and is running on digital
Sue Unerman, 02 May 2013
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BR Insight
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