Friday, 3 May 2013

Breaking news from Brand Republic - Waitrose, Beyonce, Twitter, Havas, Trading Places, Blinkbox

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Latest news
Waitrose marketer behind Heston and Delia ads departs
Waitrose marketer behind Heston and Delia ads departs
by John Reynolds
03 May 2013, 09:21AM
Sarah Fuller, the Waitrose head of marketing who is credited with being one of the key architects behind the Delia Smith and Heston Blumenthal ad campaign, is to leave the retailer after four years.
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
by Ben Hall
03 May 2013, 08:55AM
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Twitter fuels IPO speculation with Morgan Stanley appointment
Twitter fuels IPO speculation with Morgan Stanley appointment
by Gordon MacMillan
03 May 2013, 09:43AM
Twitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporat...
Havas revenue down 0.3% in Q1 to €386m
Havas revenue down 0.3% in Q1 to €386m
by Maisie McCabe
03 May 2013, 09:54AM
Havas, the marketing group, has reported flat revenue in the first three months of 2013, although BETC London's Bacardi win helped organic revenue grow 0.7% in the UK.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
03 May 2013, 09:00AM
Darren Khan leaves Bauer Media, TBWA hires its first innovation director and Coca-Cola looks for a marketing chief, in in this week's round-up of people moves across advertising, marketing, media and PR.
Blinkbox campaign targets LoveFilm Instant and Netflix
Blinkbox campaign targets LoveFilm Instant and Netflix
by Maisie McCabe
03 May 2013, 08:45AM
Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed up to a year before they become available on other rival sites, w...
Panasonic brings 'everything you love' into one place
Panasonic brings 'everything you love' into one place
by Maisie McCabe
02 May 2013, 04:07PM
Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
First Direct targets younger consumers with brand 'refresh'
by Alex Brownsell, 02 May 2013, 02:45PM
RFU recruits first head of CRM after admitting data failings
by John Reynolds, 02 May 2013, 12:16PM
Pernod Ricard creates 'hand-crafted' premium Beefeater gin
by Gemma Charles, 02 May 2013, 11:00AM
Nissan global marketing chief demands more 'science' and less 'glorified art'
by Alex Brownsell, 02 May 2013, 10:45AM
Tesco relaunches Clubcard website to emphasise rewards
by Matthew Chapman, 02 May 2013, 10:25AM
BSkyB pre-tax profits up 7.5% to £966m despite 2% ad decline
by Maisie McCabe, 02 May 2013, 09:09AM
Mobile accounts for 30% of Facebook's revenues
by Gordon MacMillan, 02 May 2013, 09:10AM
Opinion
The New Breed of Sports Rights Holder
The New Breed of Sports Rights Holder
by Josh Robinson
02 May 2013, 05:05PM
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Creativity training...what does it actually mean?
Creativity training...what does it actually mean?
by Jim Lusty
02 May 2013, 04:37PM
Can you train people to be more creative? Aren't some people just more creative than others?
They're big and clever, but televisions just need to have an 'iPhone' moment
They're big and clever, but televisions just need to have an 'iPhone' moment
by Russell Davies
02 May 2013, 08:00AM
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incom...
Carping about Sorrell's pay is missing the point
Carping about Sorrell's pay is missing the point
by Danny Rogers
02 May 2013, 08:00AM
The amount that other people get paid is inherently intriguing to those of us who work for a living, driven by a sense of self-value and justice. But since the credit crunch, the conversation around executive pay has gained an extra edge.
A warning for those plotting a digital shopping spree
A warning for those plotting a digital shopping spree
by Ian Darby
02 May 2013, 08:00AM
LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da...
Arif Durrani: Facebook's UK advisory board creates a stir
Arif Durrani: Facebook's UK advisory board creates a stir
by Arif Durrani
02 May 2013, 08:30AM
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
A view from the top
A view from the top
by David Sable
02 May 2013, 08:00AM
Landed in Dakar, Senegal. Not on agency business, though I have made countless other trips to Africa to see our clients and offices.
A view from the bottom
A view from the bottom
by Dimitrios Karavasilis
02 May 2013, 08:00AM
In 2011, back home in Athens, I sold my car to fund my mission to get a career in the UK ad industry.
Intelligence
'Farewell, mon brave'
'Farewell, mon brave'
by
03 May 2013, 08:00AM
Chris Cowpe, the former joint chief executive of BMP DDB, died last week. Colleagues and friends pay tribute to a selfless man who was passionate about making things better.
Is real-time marketing the future of advertising?
Is real-time marketing the future of advertising?
by
02 May 2013, 10:00AM
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
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BR Insight
Digital Integration: Connecting the Dots (Webcast)
Integrated digital marketing offers huge opportunities to engage, servic...
Tablets: Redefining Consumer Experiences (Webcast)
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast)
All customers have the potential to become your brand advocates, driving...
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A recent Brand Republic survey revealed that 78% of respondents felt und...
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
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Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
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