| | | | Breaking down silos: social advertising in the cross-channel age | | 02 May 2013, 2:41PM |  It's no secret that the advertising industry has undergone some major developments in recent years. As the way consumers behave online and offline has changed, traditional advertising models have in turn had to evolve to ensure they stay relevant and keep the consumer at the centre of the conversation.
| | | | Five ways your brand can use Twitter's Vine app | | 02 May 2013, 11:32AM |  Twitter has announced some new features for Vine, its video capture app which allows users to record six seconds of video from their smartphones and share them through social networks.
Now Vine also allows you to shoot from the front facing camera on your phone, and you can also tag other users in your updates allowing the app to become more interactive.
| | | | Seven ways financial brands are using social media to communicate | | 02 May 2013, 11:25AM |  Financial organisations have to operate under strict regulations, even on social media. The Financial Conduct Authority (FCA ), which replaced the FSA on 1st April, has made it clear that financial organisations have to communicate in a way that is clear, fair and not misleading, irrespective of the channel used. (April also saw American regulator, the SEC, issue fresh guidance permitting companies to post earnings and investment updates on social media channels.)
| | | | Digital and tech salaries outperforming UK national average | | 02 May 2013, 10:32AM |  Good news for those working in the digital and technology sectors.
Recruitment firm Propel have found that over the last four years salaries in the sector have grown more than twice as fast as the UK national average.
| | | | A guide to the complex social media landscape of China [infograpahic] | | 01 May 2013, 11:23AM |  China's social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.
| | | | Engaging with audiences - what to be aware of and pitfalls to avoid in international SEO | | 01 May 2013, 11:02AM |  The growth of worldwide online audiences has risen dramatically with the development and increasing sophistication of ecommerce. The global B2C e-commerce market was valued at €825bn in 2012 and it's forecast that the online retail market will continue to grow throughout this year. Sales through mobile devices (smartphones and tablets) have also seen continued growth, making up 12% of e-retail sales in 2012 - 150% increase on 2011 figures.
| | | | | | | Retailers must adapt to reach digital consumers | | 01 May 2013, 9:31AM |  Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of today's connected consumer, however Deloitte also envisage an eventual evolution of the physical store into a mere showroom, with the sole purpose of facilitating the research phase of the purchase journey.
| | | | Burberry: A digital strategy that is just getting started | | 30 April 2013, 2:47PM |  Burberry is again going to be awarded as one of the most innovative & digital brand this year.
The revolution, led by Christopher Bailey's pervasive approach of creativity and marketing, is still at the very early stage of what the brand is going to be able to deliver.
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