Wednesday, 1 May 2013

Media AM - Media360 Awards, AOL, Sorrell, BlackBerry, News Int

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Media AM Bulletin
 
 
 
*   Latest News
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Media360: Decade of Achievement Awards celebrate the very best in the business
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
Arif Durrani, 01 May 2013

As Media360 turns 10 years old, we will be celebrating the very...

  
AOL pulls plug on Goviral but launches Be On
AOL pulls plug on Goviral but launches Be On
Arif Durrani, 30 April 2013

AOL Networks has consigned its video distribution service, Goviral, to history, with...

  
Sir Martin Sorrell: chief executive of WPP
Martin Sorrell's pay up 48% in 2012 as WPP confirms salary cut
Maisie McCabe, 30 April 2013

Sir Martin Sorrell, the chief executive of WPP, was paid a total...

  
BlackBerry 10: positioned as a lifestyle product
BlackBerry CEO predicts death of tablets
Gordon MacMillan, 01 May 2013

To raised eyebrows and incredulity from some, Thorsten Heins, CEO of struggling...

  
Abba Newbery: director of advertising strategy at News International Commercial
News International drives multi-channel sales with Lineup platform
Arif Durrani, 01 May 2013

News International has taken another step towards seamless, multi-channel ad sales across...

  
Play.com: appoints Hometown and Vizeum to its media account
Play.com appoints Hometown and Vizeum
Louise Ridley, 01 May 2013

Play.com, the Jersey-based online retailer, has awarded its creative advertising business to...

  
Samsung: runs Galaxy S4 campaign on AOL's Be On
Samsung first brand to sign up to AOL's branded content business
Matthew Chapman, 01 May 2013

Samsung has signed up as the UK launch advertiser of Be On,...

  
*   Also in the News
*
New Twitter ad product billed a 'game-changer'
25 April 2013
Is Facebook's new Home app a winner?
25 April 2013
Thoughtful Ffitch takes MG OMD to higher ground
25 April 2013
Arif Durrani: Newsworks captures shift in a press sector
Arif Durrani, 25 April 2013
Inaugural newspaper event creates debate
25 April 2013
Journalism is changing from how we're reading to how much we're reading
Russell Davies, 25 April 2013
 
 
Blogs
The new frontiers of video optimisation
Dominic Guba

The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones...

Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant - VINDICO

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

 
 
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