Wednesday, 1 May 2013

Digital AM - Social Brands 100, BlackBerry, Samsung, Snickers, AOL

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Retail brands dominate Social Brands 100 shortlist
Retail brands dominate Social Brands 100 shortlist
by Gordon MacMillan
01 May 2013, 11:28AM
Retail brands including John Lewis, Sainsbury's and Waitrose make up a quarter of this year's Social Brands 100 shortlist, which was unveiled this morning.
BlackBerry CEO predicts death of tablets
BlackBerry CEO predicts death of tablets
by Gordon MacMillan
01 May 2013, 10:23AM
To raised eyebrows and incredulity from some, Thorsten Heins, CEO of struggling BlackBerry, predicted the death of tablet computers within five years.
Samsung first brand to sign up to AOL's branded content business
Samsung first brand to sign up to AOL's branded content business
by Matthew Chapman
01 May 2013, 09:08AM
Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.
Snickers snares bad spellers for latest campaign
Snickers snares bad spellers for latest campaign
by James Swift
01 May 2013, 08:48AM
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
AOL pulls plug on Goviral but launches Be On
AOL pulls plug on Goviral but launches Be On
by Arif Durrani
30 April 2013, 09:00PM
AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
Play.com appoints Hometown and Vizeum
by Louise Ridley, 01 May 2013, 11:40AM
BlackBerry parts ways with Good Relations but retains Frank after global review
by Lynsey Barber, 30 April 2013, 06:00PM
10 marketing lessons from Obama's CTO
by Nicola Kemp, 30 April 2013, 03:30PM
GoCompare.com is most complained-about advertiser of 2012
by Maisie McCabe, 30 April 2013, 12:44PM
Oreo wins Facebook top creative award
by Gordon MacMillan, 30 April 2013, 11:33AM
Overseas online sales to generate £28bn for British retailers by 2020
by Arif Durrani, 30 April 2013, 11:48AM
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