Wednesday, 1 May 2013

Breaking news from Brand Republic - Martin Sorrell, Snickers, VisitBritain, Samsung, AOL

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Latest news
Martin Sorrell's pay up 48% in 2012 as WPP confirms salary cut
Martin Sorrell's pay up 48% in 2012 as WPP confirms salary cut
by Maisie McCabe
30 April 2013, 05:06PM
Sir Martin Sorrell, the chief executive of WPP, was paid a total of £17.63m in 2012, up 47.6% year on year, after he received more than £11m from a long-term incentive plan and despite the group making reductions in response to shareholder pressure.
Snickers snares bad spellers for latest campaign
Snickers snares bad spellers for latest campaign
by James Swift
01 May 2013, 08:48AM
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
VisitBritain boss says Government would be 'mad' to abandon Great funding
VisitBritain boss says Government would be 'mad' to abandon Great funding
by Matthew Chapman
30 April 2013, 04:35PM
Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".
Samsung first brand to sign up to AOL's branded content business
Samsung first brand to sign up to AOL's branded content business
by Matthew Chapman
01 May 2013, 09:08AM
Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.
AOL pulls plug on Goviral but launches Be On
AOL pulls plug on Goviral but launches Be On
by Arif Durrani
30 April 2013, 09:00PM
AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On.
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
by Arif Durrani
01 May 2013, 08:30AM
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Graham Wall leaves The Marketing Store for Table 19
by Jeremy Lee, 01 May 2013, 09:00AM
News International drives multi-channel sales with Lineup platform
by Arif Durrani, 01 May 2013, 08:30AM
Paddy Power makes Greg Nugent bookies' favourite to be Marketing Leader of the Year
by Rachel Barnes, 30 April 2013, 05:08PM
GoCompare.com is most complained-about advertiser of 2012
by Maisie McCabe, 30 April 2013, 12:44PM
BP set for Olympic, Paralympic and Commonwealth Games sponsorship
by John Reynolds, 30 April 2013, 12:29PM
P&G moves Gillette global creative account into Grey
by Louise Ridley, 30 April 2013, 12:18PM
Oreo wins Facebook top creative award
by Gordon MacMillan, 30 April 2013, 11:33AM
Opinion
What did David Ogilvy know?
What did David Ogilvy know?
by
26 April 2013, 08:27AM
In the 1960's, David Ogilvy, in a keynote speech commented that TV advertising teams used to be separated from general advertising, "wasn't that idiotic" he opined.
Droga5 endorses London as a global creative hub
Droga5 endorses London as a global creative hub
by Danny Rogers
25 April 2013, 08:00AM
Does London need another creative agency? When it's Droga5, the answer is in the affirmative.
Journalism is changing from how we're reading to how much we're reading
Journalism is changing from how we're reading to how much we're reading
by Russell Davies
25 April 2013, 08:00AM
Never mind big data, what we need in media is data that speaks the same language
Never mind big data, what we need in media is data that speaks the same language
by Sue Unerman
25 April 2013, 08:00AM
Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.
Time to end shocking treatment of interns
Time to end shocking treatment of interns
by Ruth Wyatt
25 April 2013, 08:00AM
Our front-page story last week uncovering the PR industry's exploitation of interns touched a nerve. Or seven.
Intelligence
Is UK marketing doing enough to reverse a decline in the talent pool?
Is UK marketing doing enough to reverse a decline in the talent pool?
by
30 April 2013, 11:15AM
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
Joanne Looby, Diageo
Joanne Looby, Diageo
by
29 April 2013, 10:00AM
Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ...
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