| Facebook set for 40% lift as mobile takes off | | 30 April 2013, 1:02PM | | The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly been viewed as a threat to the business, into a new growth story has been impressive. | | | | Facebook names Oreo as winner of its top creative award | | 30 April 2013, 10:46AM |  Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand’s centenary.
| | | | The Truth About Connected You: How mobile has changed us | | 30 April 2013, 9:20AM |  Do you think that your personality is the same when you're on a mobile as it is in your everyday life? If your answer is yes, then you are in agreement with the majority of the respondents in our recent global study, The Truth About Connected You." You might even respond, as one of our UK respondents did: "Why would I suddenly change my personality?? What a strange question!!"
| | | | Digital Marketing and the importance of Tone of voice | | 30 April 2013, 8:30AM |  "Our special little team made this bottle happen... From Meadow Pepperglitter, our garden pixie who spends her days distilling rainbows; to Briar Beamwand the lovably gruff chemist; and the turquoise tortoise Ember, whose smile is made from buttercups..."
| | | | Ten years of Apple's iTunes - How the face of music changed [infographic] | | 30 April 2013, 7:23AM |  Over the past ten years iTunes has drastically changed the way we share, purchase and consume music. It has given us unrestricted and portable access to music's extensive back catalogue and taught the masses the art of a perfect playlist. iTunes has pioneered a listening revolution.
| | | | | | | Insight driven online advertising is now a given not a privilege | | 29 April 2013, 9:41AM |  Online advertising has never been more effective for brands, and now the final barriers to reaching vast online audiences have finally been removed.
Brands want specific online engagement with consumers, so they need a very specific analysis of consumer habits on the web when planning and executing online display advertising.
| | | | How mobile is changing our travel experience | | 29 April 2013, 9:16AM |  Travel has changed a lot from the days of the family trip and the only entertainment being "I spy" to post 9/11 and long(er) security lines. Frequent traveler or once a year family vacation - to borrow an over-used term - there's an app for that.
| | | | | | | Facebook buy Parse to add new revenue stream | | 26 April 2013, 1:09PM |  Facebook has bought Parse, the mobile-backend-as-a-service startup which has just raised $7m in funding, in what Techcrunch believes is an $85mdeal.
Parse is two years old, and is the brainchild of ex Google staff and Y Combinator graduates who decided to build a set of back-end tools that mobile developers could use, and allows developers to build cross-platform apps for iOS and Android.
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