Thursday, 25 April 2013

Digital AM - Twitter, Dare, Tribal DDB London, We Are Social, Google

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Social media campaigns need 'objectives', warns Twitter executive
Social media campaigns need 'objectives', warns Twitter executive
by John Reynolds
25 April 2013, 08:53AM
Brands must not view running social media campaigns as "exciting" and "cool", but rather as a marketing platform that needs clearly defined objectives, a leading Twitter executive has said.
Thomas named new CEO at Dare
Thomas named new CEO at Dare
by Maisie McCabe
25 April 2013, 08:00AM
Dare has appointed Leigh Thomas, the managing director of Saatchi & Saatchi, to the role of chief executive, replacing Lee Leggett.
Chris Baylis joins Tribal DDB London
Chris Baylis joins Tribal DDB London
by Jeremy Lee
25 April 2013, 08:00AM
Jenks and Nester join We Are Social
Jenks and Nester join We Are Social
by Louise Ridley
25 April 2013, 08:00AM
We Are Social, the social media agency, has appointed Graham Jenks and James Nester from OgilvyOne as its first creative directors.
Jill Hazelbaker to fill Google comms role vacated by DJ Collins
Jill Hazelbaker to fill Google comms role vacated by DJ Collins
by John Owens
25 April 2013, 08:00AM
Google is to appoint Jill Hazelbaker as director of PR and internal comms across EMEA and government relations in the EU next month.
Vodafone splashes €3m on painting Madrid Metro red
Vodafone splashes €3m on painting Madrid Metro red
by Maisie McCabe
25 April 2013, 09:30AM
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
New Twitter ad product billed a 'game-changer'
by , 25 April 2013, 08:00AM
Is Facebook's new Home app a winner?
by , 25 April 2013, 11:00AM
Coke, Tesco and MediaCom join Facebook advisory board
by Gordon MacMillan, 24 April 2013, 10:52AM
Twitter to roll out exclusive in-tweet surveys
by Matthew Chapman, 24 April 2013, 12:08PM
Twitter, Reddit and social media journalism in Boston
by Gordon MacMillan, 24 April 2013, 10:18AM
Football Manager owner Sports Interactive slammed for mega-pitch
by Loulla-Mae Eleftheriou-Smith, 24 April 2013, 08:01AM
Publicis plans €3 billion acquisition drive
by Ian Darby, 23 April 2013, 05:23PM
Virgin Media reports last quarterly pre-tax profits of £161.6m
by Maisie McCabe, 24 April 2013, 09:30AM
Latest Blog Entries
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BR Insight
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