Latest news | | | | | | Brands must not view running social media campaigns as "exciting" and "cool", but rather as a marketing platform that needs clearly defined objectives, a leading Twitter executive has said. | | | | | | | Dare has appointed Leigh Thomas, the managing director of Saatchi & Saatchi, to the role of chief executive, replacing Lee Leggett. | | | | | | | | We Are Social, the social media agency, has appointed Graham Jenks and James Nester from OgilvyOne as its first creative directors. | | | | | | | Google is to appoint Jill Hazelbaker as director of PR and internal comms across EMEA and government relations in the EU next month. | | | | | | | Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway. | | | | Promotion: Tablets: Redefining Consumer Experience | 
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