Friday 12 April 2013

Breaking news from Brand Republic - Campaign Viral Chart, Argos, Margaret Thatcher, CBS Outdoor, Trading Places

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Latest news
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
by Ben Hall
12 April 2013, 09:14AM
Pepsi's spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere.
Argos plots 'store of the future' as pressure from Amazon grows
Argos plots 'store of the future' as pressure from Amazon grows
by Matthew Chapman
12 April 2013, 09:43AM
Argos plans to devise a "digital retail store of the future" concept, as it seeks to ward off increasing pressure from Amazon.
BBC to play Thatcher 'Ding Dong!' protest song
BBC to play Thatcher 'Ding Dong!' protest song
by Gordon MacMillan
12 April 2013, 10:00AM
The BBC is set to play the controversial anti-Margaret Thatcher protest song 'Ding Dong! The Witch Is Dead', after protestors propelled it into the chart.
JCDecaux and Clear Channel not involved in CBS Outdoor sale
JCDecaux and Clear Channel not involved in CBS Outdoor sale
by Maisie McCabe
12 April 2013, 09:18AM
CBS Outdoor International's sale process is believed to be progressing without the formal participation of the potential trade buyers, JCDecaux and Clear Channel Outdoor.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
12 April 2013, 09:00AM
Sylvia Auton retires as head of IPC and Manning Gottlieb OMD promotes managing director Robert Ffitch to chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
Telegraph runs Margaret Thatcher TV campaign
Telegraph runs Margaret Thatcher TV campaign
by John Reynolds
11 April 2013, 04:55PM
The Daily Telegraph is rolling out a TV campaign this evening for its Margaret Thatcher tribute issue, featuring glowing words from advertising guru Maurice Saatchi.
Promotion: Harness the Power of Your Customer’s Digital Voice
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Also in the news
Global mining firm sues former City PR agency over George Soros links
by Alec Mattinson, 11 April 2013, 04:13PM
New F1 driver Max Chilton brings in The Sports PR Company
by PRWeek reporters, 11 April 2013, 02:50PM
P&G boosts F1 presence as Gillette signs up to McLaren deal
by John Reynolds, 11 April 2013, 12:45PM
Arif Durrani: Newspapers strike back with online paywalls
by Arif Durrani, 11 April 2013, 11:30AM
Diet Coke marks 30th anniversary with Tesco photo booth tie-up
by John Reynolds, 11 April 2013, 09:36AM
Opinion
The ad industry could do with a few more grey hairs
The ad industry could do with a few more grey hairs
by Ian Darby
11 April 2013, 08:00AM
Having acquired a first pair of adult slippers and the beginnings of a vegetable patch, I'm embracing the onset of middle age. In light of this, Patrick Collister's appointment last week as the head of design at Google struck a chord.
Austerity is biting beyond those living on £53 a week
Austerity is biting beyond those living on £53 a week
by Jeremy Lee
11 April 2013, 08:00AM
Arif Durrani: Newspapers strike back with online paywalls
Arif Durrani: Newspapers strike back with online paywalls
by Arif Durrani
11 April 2013, 11:30AM
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
Farewell to politics' first lady of spin
Farewell to politics' first lady of spin
by Ruth Wyatt
11 April 2013, 09:00AM
Thank heavens for social media. Traditional media moved this week from Thatcher eulogy to hagiography in a heartbeat.
There is nothing weird about questioning your marketing assumptions
There is nothing weird about questioning your marketing assumptions
by Russell Davies
11 April 2013, 08:00AM
A view from the top
A view from the top
by Mainardo de Nardis
11 April 2013, 08:00AM
My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."
A view from the bottom
A view from the bottom
by Alexandra Shetcliffe
11 April 2013, 08:00AM
Wow! Never thought this redhead would be typing this. A "typical" week is jam-packed with briefings, client meetings, researching, drinks and, of course, the usual office banter.
Intelligence
Campaign case study: NHS Wales staff champion health
Campaign case study: NHS Wales staff champion health
by Loulla-Mae Eleftheriou-Smith
12 April 2013, 09:00AM
Public Health Wales wanted to improve the personal health of its NHS Wales staff, patients, and the wider community, across five lifestyle behaviour areas: drinking safely, taking regular exercise, eating five or more fruit and vegetables a day, stop...
Things we like
Things we like
by
12 April 2013, 08:00AM
Campaign's selection of media news and views of note in the week before 12 April 2013.
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