| If Isaac Newton worked in a digital creative agency... | | 25 April 2013, 11:07AM | It’s something of a contentious point these days, but digital creative agencies are still, primarily, purveyors of truth. It may often be dressed up in words like ‘engagement’, ‘shareable’ and ‘social’, but the strongest of their creative ideas still have a solid truism at the core.
| | | | Facebook data and new technology provide the key to tailored content | | 25 April 2013, 10:23AM |  There's little doubt of the power that Facebook wields in day-to-day public life. After all, the world's premier social network now has its own medical condition dedicated to it. Depending on your viewpoint, the abbreviation FAD (that's Facebook Addiction Disorder for the uninitiated) represents an ironic statement or an accurate prediction of its longevity.
| | | | | | | Online Advertising: Questions of Time and Doctor Who | | 25 April 2013, 9:38AM |  It’s difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that ranked the best in the industry. I should take this chance to congratulate the guys at InSkin, who pipped us to the post by a mere 0.7%. Such a close run race shows that clients really do have a choice of quality partners.
| | | | Calendar of more than 120 events for UK marketers [infographic] | | 24 April 2013, 2:42PM |  Content, data, digital, marketing, mobile, PR and social media... The industry changes so fast and to stay on your game you need to be tuning into great resources like The Wall (yay for you, you're already ticking that box), the ever decreasing number of trade magazines and of course events.
| | | | Associated Press Twitter hacked causes stock market crash and account suspension | | 24 April 2013, 10:21AM |  Associated Press had its Twitter account hacked yesterday, and inaccurate tweets posted in its name caused panic and financial turmoil.
The tweets that came from the verified account declared that there had been two explosions in the White House, and that President Barack Obama had been injured.
| | | | | | | | | | Little problems cause biggest customer frustrations [infographic] | | 23 April 2013, 1:58PM |  Businesses often strive for customer loyalty, but little frustrations such as poor service, lack of integration between online and offline stores, and purchases requiring too much effort on the consumers part have caused them to take their business elsewhere.
| | | | Facebook's Graph Search - is it a bust or boom for e-commerce? | | 23 April 2013, 9:21AM |  As the CEO of an e-commerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling. After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don't have a marketing or sales presence, or a country-specific website. Quite frankly, Facebook has been underwhelming for sales generation.
| | | | | |
No comments:
Post a Comment