Monday 22 April 2013

Media AM - Trinity Mirror, Nick Mawditt, Channel 4, More Than, behind Obama's campaign

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Media AM Bulletin
 
 
 
*   Latest News
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Trinity Mirror chief executive Simon Fox: 'We're not big enough'
Trinity Mirror's Simon Fox: 'We're not big enough'
Arif Durrani, 22 April 2013

Trinity Mirror's chief executive, Simon Fox, has admitted the publisher is currently...

  
Nick Mawditt: joins Talon
Nick Mawditt leaves Kinetic for Talon
Arif Durrani, 22 April 2013

Nick Mawditt, the global director of insight and marketing at WPP's outdoor...

  
Jonathan Lewis: head of digital and partnership innovation at Channel 4
Rupinder Downie promoted as part of partnerships changes at Channel 4
Maisie McCabe, 22 April 2013

Rupinder Downie, currently a partnership business manager at Channel 4, has been...

  
Neil Fox: presents Magic Breakfast on London's Magic 105.4
More Than ties up with Bauer for More Than Mondays
Louise Ridley, 22 April 2013

More Than, the insurer, is targeting consumers on Mondays through a campaign...

  
Laura Olin: key social media adviser seen during the Obama re-election campaign
The social media voice behind Obama's campaign
Chloe Smith, 22 April 2013

The 2012 US presidential election has been referred to countless times as...

  
*   Also in the News
*
Hipperson brings data nous to ZenithOptimedia
18 April 2013
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani, 18 April 2013
Mobile takes lead role in fuelling digital growth
18 April 2013
Will Amscreen herald an outdoor 'revolution'?
Alasdair Reid, 18 April 2013
Telegraph to launch dual static and dynamic iPad app
Arif Durrani, 17 April 2013
Inside...Future
18 April 2013
Things we like
18 April 2013
 
 
Blogs
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As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
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We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
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The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
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A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
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