Digital AM - Behind Obama's campaign, Lastminute.com, Evian, Direct Line Group, The Co-op

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The social media voice behind Obama's campaign by Chloe Smith 22 April 2013, 10:41AM The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish. Lastminute.com promises to get back to basics with latest campaign by Alex Brownsell 22 April 2013, 10:56AM Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign. Evian babies street dance with adult selves by Matthew Chapman 22 April 2013, 10:30AM Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies. Direct Line Group to create in-house digital agency by Alex Brownsell 22 April 2013, 08:30AM Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships. The Co-op appoints Holler to handle social media by Sara Kimberley 22 April 2013, 08:00AM The Co-operative Group has appointed Holler to handle its social media account. Obama's CTO says marketers will drive the future of technology by Nicola Kemp 22 April 2013, 08:30AM Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world. Promotion: Tablets: Redefining Consumer Experience Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast   Also in the news Twitter does drive sales says Deloitte study by Gordon MacMillan, 19 April 2013, 10:25AM Evian launches global Baby & Me campaign by Louise Ridley, 19 April 2013, 04:30PM Value of a Facebook fan rises to an average of $174 by Chloe Smith, 19 April 2013, 10:54AM Twitter warns brands it is better to be 'good' than 'loud' by Matthew Chapman, 19 April 2013, 09:21AM What Margaret Thatcher's death teaches us about social media by John Owens, 19 April 2013, 08:53AM Latest Blog Entries Inspired by Grandmother's cupboard Greg Taylor, 22 April 2013 Image campaign Tara Beard-Knowland, 22 April 2013 Learn to take yes for an answer Andy Nairn, 22 April 2013 Saving a life an hour, now that's what I call CSR. Chris Arnold, 22 April 2013 What's the risk ending up in court for social media misuse? Ardi Kolah, 19 April 2013 Party people Greg Taylor, 19 April 2013 Latest jobs Head of Search Recruiter Michael Page Digital Salary Competitive salary + Benefits Location London User Experience Manager - Design & Content - Financial Services Recruiter Regan & Dean Recruitment Limited Salary £60000 - £61000 per annum + excellent bens Location London Senior Packaging Designer Recruiter Periscope Recruitment LLP Salary £40000.00 - £50000.00 per annum Location London Digital Senior Account Manager - B2B Recruiter Daniel Marks London Salary £33-35k + Benefits Location Central London Account Handlers - Rickmansworth Recruiter Stopgap Salary £17000 - £50000 per annum Location Rickmansworth Senior Digital Planner Recruiter Stopgap Salary £60000 - £70000 per annum Location London BR Insight Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Content Marketing in Practice: Captivate and Convert (Webcast) Brand storytelling, when done right, allows marketers to lead customers ... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders