Digital AM - LinkedIn, Campaign Viral Chart, virtual product placement, Mindshare, O2

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news LinkedIn acquires Pulse newsreader app by Chloe Smith 12 April 2013, 11:47AM LinkedIn has agreed to buy Pulse newsreader app for $90m, as the social network pushes on with plans to expand its daily news content. Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list by Ben Hall 12 April 2013, 09:14AM Pepsi's spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere. Digital technology to bring virtual product placement by Chloe Smith 12 April 2013, 10:38AM Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands and advertisers to digitally place products into TV shows or films, after they have already been filmed. Mindshare repositions 'Press' team as 'Publishing' by Arif Durrani 12 April 2013, 11:15AM Mindshare UK is set to reposition its 'Press' department, to 'Publishing', in an attempt to more accurately reflect the rapidly evolving multi-platform market. O2 offers mid-contract handset "Refresh" by Alex Brownsell 12 April 2013, 11:20AM O2 is to launch a "Refresh" service for technology-hungry consumers who want to upgrade their phones at any point during their contract. National Express passes 100,000 Facebook likes by Chloe Smith 12 April 2013, 10:52AM National Express, the UK's largest coach operator, has racked up more than 100,000 Facebook likes, making it the first public passenger transport company to do so. Argos plots 'store of the future' as pressure from Amazon grows by Matthew Chapman 12 April 2013, 09:43AM Argos plans to devise a "digital retail store of the future" concept, as it seeks to ward off increasing pressure from Amazon. Promotion: Tablets: Redefining Consumer Experience Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast   Also in the news SXSW: 3 digital trends you need to know by Amelia Torode, 12 April 2013, 12:00AM KLM offers the chance to win a trip of a lifetime to outer space by Chloe Smith, 11 April 2013, 09:00AM Energy select committee invites public to join 'big six' grilling via Twitter by Daniel Farey-Jones, 10 April 2013, 03:41PM Ketchum to promote London tech Digital Shoreditch festival by Lynsey Barber, 11 April 2013, 09:23AM Bell Pottinger Private wins consumer and digital brief for adult drink Zeo by John Owens, 11 April 2013, 02:00PM Mobile and video surge fuels growth in UK digital adspend by Louise Ridley, 11 April 2013, 08:00AM Feelunique.com in talks with agencies by Louise Ridley, 11 April 2013, 08:00AM IProspect's Wood lands EMEA role by Arif Durrani, 11 April 2013, 08:00AM Latest Blog Entries The Guardian, Margaret Thatcher and Marmite @gordonmacmillan, 12 April 2013 Beanz means bowls Greg Taylor, 12 April 2013 M&S proves that even good ads can't sell a donkey. Chris Arnold, 11 April 2013 What wearables can learn from history Tunde Cockshott, 11 April 2013 How retailers can empower staff in an increasingly multichannel world Christine Knott, 11 April 2013 Softer hardware Greg Taylor, 11 April 2013 Latest jobs Digital Senior Account Manager - B2B Recruiter Daniel Marks London Salary £33-35k + Benefits Location Central London User Experience Manager - Design & Content - Financial Services Recruiter Regan & Dean Recruitment Limited Salary £60000 - £61000 per annum + excellent bens Location London New Business Director Recruiter Devonshire Appointments Salary c£65,000 plus benefits Location SW London Account Director Recruiter Bray Leino Salary to £37k, (depending on experience) Location Bristol Trainee Proofreader Recruiter Adam Recruitment Salary £14000 - £15000 per annum + Bens Location Greater Manchester Brand Consultant / Brand Strategy & Insight Agency Recruiter Trace Salary £30,000 to £40,000 per annum + Car / Car Allowance + Pension Location Buckinghamshire BR Insight Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Content Marketing in Practice: Captivate and Convert (Webcast) Brand storytelling, when done right, allows marketers to lead customers ... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders