The Wall > General Motors is back advertising on Facebook again

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Spotify gets social with release of 'follow' button globally 10 April 2013, 2:44PM Spotify has rolled out the ‘follow’ button globally, which it first announced in December, further adding to its reputation as the Twitter for music. The updated music app is now fantastically addictive, with users getting continuing suggestions and a feeds of songs and artists. General Motors is back advertising on Facebook again 10 April 2013, 12:01PM Almost a year after it pulled its $10m ad budget from Facebook General Motors is returning. This was a huge story at the time for Facebook and rocked confidence in the social network. Mad Men a marketing evolution - from 3 martinis to 140 characters [infographic] 10 April 2013, 11:31AM The advertising industry depicted in Mad Men of cigarettes and booze is virtually unrecognisable by today’s standards, although it is an industry that still loves to lunch, much to Soho’s relief, and this infographic shows just how the industry has evolved from 3 martini lunches to 140 characters highlighting a number of key milestones along the way. The Trust Factor: defending your data 10 April 2013, 8:25AM Publisher sites invest valuable time and resources to monitor and understand their audiences, yet often do nothing to protect this valuable data. As technology evolves, tag-based collectors will grow and could lead to data leakage on an unprecedented scale. This potential loss could contravene the ePrivacy Directive, but also erode consumer trust, as according to research undertaken by Toluna and Evidon, 54% ofUK respondents would feel more positively towards a company if their data was treated correctly. Where to next for Three's Dancing Pony? 10 April 2013, 8:05AM At advertising conferences you often hear people saying things like "Back in the day, consumers were considered eyeballs with wallets" – like passive captives unable to look away, imbibing messaging and responding as intended. Japanese students invent the "girlfriend coat" for lonely geeks 10 April 2013, 7:19AM After sitting around together for too long perhaps bemoaning that their love of Manga comics and general geekery had prevented them from getting girlfriends some Japanese students from the University of Tsukuba have found a solution and developed the “girlfriend coat”. The Thatcher brand - social media is divided the world over 10 April 2013, 2:48AM It's truly a fascinating experience living in Singapore and seeing the world's reaction to the joyful, sorry, very sad death of the wicked witch, sorry Margaret Thatcher. As you can probably tell I am no hypocrite and will happily speak ill of the dead that I had no kind words for in life. If you can't be true to yourself how can you be true to others? Death makes no difference to how you should feel about someone or something (not implying Thatcher was something but she was often call inhuman…..). Facebook launches surreal airplane ad to promote Facebook Home 09 April 2013, 2:38PM Facebook has released its first TV ad to promote its Facebook Home software on Android, which it announced at a launch event last week. The ad, which was created by Widen + Kennedy and only its second to date, features a rather surreal set of events where a traveller boarding a plane sees his photos come to life. How news of Margaret Thatcher's death spread on social media [infographic] 09 April 2013, 11:50AM As news of Margaret Thatcher’s death broke yesterday lunchtime it was ITV that won the race on Twitter after the Press Association sent out its historic news flash while the BBC had the most read story. Mobile creative and data: A delicate balancing act 09 April 2013, 10:36AM Remember when online advertising was seen by brand marketers and agencies as something new, unfamiliar and lacking real proof points of its validity or capability for success? Well, it's now many years later and digital has firmly cemented itself into the minds and budgets of advertising professionals around the world. BR Insight Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Content Marketing in Practice: Captivate and Convert (Webcast) Brand storytelling, when done right, allows marketers to lead customers ... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders