Wednesday, 24 April 2013

Media AM - Facebook, mobile search, RAB, Florette, Hearst

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Media AM Bulletin
 
 
 
*   Latest News
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Facebook: invites brands to join advisory board
Coke, Tesco and MediaCom join Facebook advisory board
Gordon MacMillan, 24 April 2013

Coca-Cola, Tesco and MediaCom are among the brands and agencies who have...

  
Mobile phones: together with tablets they account for 25% of UK search spend
Study finds mobile devices account for 25% of UK search spend
Arif Durrani, 23 April 2013

The role of mobile phones and tablets in paid search advertising in...

  
Tollett and Stamp: Adam & Eve/DDB executive creative directors to judge Aerial Awards
RAB to bring back monthly Aerial Awards as part of creativity drive
Maisie McCabe, 24 April 2013

The Radio Advertising Bureau (RAB) is to bring back the Aerial Awards...

  
Florette: met data will be used to time TV ad screenings
Florette to run ads when the sun shines
Louise Ridley, 24 April 2013

Florette, the bagged salad brand, will use Met Office data to time...

  
Best: Hearst's relaunch targets 'recessionista mums'
Hearst's Best magazine revamps for 'recessionista mums'
Louise Ridley, 23 April 2013

Best magazine, Hearst Magazines UK's weekly title for middle-aged women, has been...

  
*   Also in the News
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Mobile takes lead role in fuelling digital growth
18 April 2013
Inside...Future
18 April 2013
Telegraph to launch dual static and dynamic iPad app
Arif Durrani, 17 April 2013
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani, 18 April 2013
Hipperson brings data nous to ZenithOptimedia
18 April 2013
Things we like
18 April 2013
Will Amscreen herald an outdoor 'revolution'?
Alasdair Reid, 18 April 2013
 
 
Blogs
Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
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