Monday, 29 April 2013

Media AM - ZenithOptimedia, GoThinkBig, digital growth, Zuckerberg, Metro

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Media AM Bulletin
 
 
 
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ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013
ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013
Ian Darby, 29 April 2013

Global advertising spend will rise by 3.9 per cent to reach $518...

  
GoThinkBig: chief executives Ronan Dunne of O2 and Paul Keenan of Bauer Media
ITN, MediaCom and ZenithOptimedia sign up to GoThinkBig initiative
Louise Ridley, 29 April 2013

MediaCom, ZenithOptimedia and ITN are among eight businesses to sign up to...

  
Digital spend helps maintain outdoor growth in Q1
Digital helps maintain outdoor growth in Q1
Arif Durrani, 29 April 2013

Outdoor advertising revenues were up slightly by 0.1% year on year in...

  
Mark Zuckerberg: cuts his pay to $1
Zuckerberg takes salary of $1 as Sorrell cuts pay by £100k
Gordon MacMillan, 29 April 2013

Sir Martin Sorrell, the WPP Group chief executive, and Mark Zuckerberg, the...

  
Multi-platform ABCs: Metro's mobile-first site recovers with 27% lift in March
Multi-platform ABCs: Metro's mobile-first site recovers with 27% lift in March
Arif Durrani, 29 April 2013

Teething problems surrounding Metro's "mobile-first" website unveiled in January appear to be...

  
Darren Khan: leaves Bauer Media after 13 years
Darren Khan leaves Bauer Media
Jeremy Lee, 29 April 2013

Darren Khan, the commercial director and television sales director at Bauer Media,...

  
Work Club wins Adidas social media account
Work Club wins Adidas social media account
James Swift, 29 April 2013

Work Club has won Adidas UK's social media business following a competitive...

  
Debut: Channel 5 to air first Blippable ad for Star Trek film
First 'Blippable' TV ad to air tonight on Channel5
Louise Ridley, 29 April 2013

The world's first TV ad enabled with Blippar, for 'Star Trek Into...

  
BlackBerry 10: positioned as a lifestyle product
BlackBerry positions Q10 as 'lifestyle' product in face of 'insane' competition
Matthew Chapman, 29 April 2013

BlackBerry is positioning its new Q10 phone as a "lifestyle product and...

  
*   Also in the News
*
Thoughtful Ffitch takes MG OMD to higher ground
25 April 2013
Arif Durrani: Newsworks captures shift in a press sector
Arif Durrani, 25 April 2013
Inaugural newspaper event creates debate
25 April 2013
Is Facebook's new Home app a winner?
25 April 2013
Journalism is changing from how we're reading to how much we're reading
Russell Davies, 25 April 2013
New Twitter ad product billed a 'game-changer'
25 April 2013
 
 
Blogs
Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant - VINDICO

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

 
 
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