Monday 15 April 2013

Breaking news from Brand Republic - Margaret Thatcher, Innocent, Britain's Got Talent, Domino's, top 30 agencies

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Latest news
M&C Saatchi pays tribute to Thatcher with 'best client we ever had' ad
M&C Saatchi pays tribute to Thatcher with 'best client we ever had' ad
by Louise Ridley
15 April 2013, 09:40AM
M&C Saatchi paid tribute to the former prime minister Margaret Thatcher with a full-page ad in the Sunday Times that called her "the best client we ever had".
Innocent appoints marketing chief Douglas Lamont as new chief exec
Innocent appoints marketing chief Douglas Lamont as new chief exec
by Matthew Chapman
15 April 2013, 09:50AM
Douglas Lamont, Innocent group marketing and innovation director, will become the company's first chief executive as the co-founders step away from the business.
'Britain's Got Talent' brings 13 million to ITV
'Britain's Got Talent' brings 13 million to ITV
by Maisie McCabe
15 April 2013, 08:56AM
Simon Cowell's 'Britain's Got Talent' comfortably out-shined 'The Voice' on BBC, delivering a peak audience of 11.4 million viewers when the two shows went head-to-head on Saturday night.
Domino's in talks to sponsor Football League
Domino's in talks to sponsor Football League
by John Reynolds
15 April 2013, 09:12AM
Domino's Pizza has emerged as a rival to B&Q to sponsor the Football League.
Interactive: The changing scale of the top 30 agencies
Interactive: The changing scale of the top 30 agencies
by Joel Fothergill
15 April 2013, 09:40AM
Following on from the publication of Campaign's School Reports, we take a look at the changing scale of the top 30 agencies based on billings for 2011 and 2012.
More than half of media firms set to create new roles this year
More than half of media firms set to create new roles this year
by Staff
15 April 2013, 10:10AM
In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.
PepsiCo hires Karmarama for new nuts snack
PepsiCo hires Karmarama for new nuts snack
by Louise Ridley
15 April 2013, 09:27AM
PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers "crisp/nuts" snack, after a pitch.
3 great ads TUI's Jeremy Ellis had nothing to do with
3 great ads TUI's Jeremy Ellis had nothing to do with
by Staff
15 April 2013, 12:41AM
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox a...
Superdrug enters first broadcast partnership with Discovery's TLC
Superdrug enters first broadcast partnership with Discovery's TLC
by Chloe Smith
15 April 2013, 09:10AM
Superdrug has entered into its first TV partnership, a major seven-figure sponsorship deal with Discovery Networks for the new TLC entertainment channel.
Diet Coke launches ad featuring Taylor Swift
Diet Coke launches ad featuring Taylor Swift
by Sara Kimberley
12 April 2013, 02:58PM
Diet Coke has unveiled its latest TV ad, starring pop star Taylor Swift.
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Newspaper ABCs: Quality newspapers all rise in March 2013
by Arif Durrani, 12 April 2013, 02:28PM
Cake appoints Leroyson Figueira as creative director
by Chloe Smith, 12 April 2013, 12:11PM
LinkedIn acquires Pulse newsreader app
by Chloe Smith, 12 April 2013, 11:47AM
ITV to unveil next wave of idents: watch the videos
by Maisie McCabe, 12 April 2013, 11:59AM
Clarks shakes up brand image with four-inch studded heels
by Rachel Barnes, 12 April 2013, 11:40AM
Former Birds Eye boss Martin Glenn joins United Biscuits
by John Reynolds, 12 April 2013, 11:02AM
Opinion
The ad industry could do with a few more grey hairs
The ad industry could do with a few more grey hairs
by Ian Darby
11 April 2013, 08:00AM
Having acquired a first pair of adult slippers and the beginnings of a vegetable patch, I'm embracing the onset of middle age. In light of this, Patrick Collister's appointment last week as the head of design at Google struck a chord.
Austerity is biting beyond those living on £53 a week
Austerity is biting beyond those living on £53 a week
by Jeremy Lee
11 April 2013, 08:00AM
Arif Durrani: Newspapers strike back with online paywalls
Arif Durrani: Newspapers strike back with online paywalls
by Arif Durrani
11 April 2013, 11:30AM
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
Farewell to politics' first lady of spin
Farewell to politics' first lady of spin
by Ruth Wyatt
11 April 2013, 09:00AM
Thank heavens for social media. Traditional media moved this week from Thatcher eulogy to hagiography in a heartbeat.
There is nothing weird about questioning your marketing assumptions
There is nothing weird about questioning your marketing assumptions
by Russell Davies
11 April 2013, 08:00AM
A view from the top
A view from the top
by Mainardo de Nardis
11 April 2013, 08:00AM
My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry."
A view from the bottom
A view from the bottom
by Alexandra Shetcliffe
11 April 2013, 08:00AM
Wow! Never thought this redhead would be typing this. A "typical" week is jam-packed with briefings, client meetings, researching, drinks and, of course, the usual office banter.
Intelligence
Campaign case study: NHS Wales staff champion health
Campaign case study: NHS Wales staff champion health
by Loulla-Mae Eleftheriou-Smith
12 April 2013, 09:00AM
Public Health Wales wanted to improve the personal health of its NHS Wales staff, patients, and the wider community, across five lifestyle behaviour areas: drinking safely, taking regular exercise, eating five or more fruit and vegetables a day, stop...
Things we like
Things we like
by
12 April 2013, 08:00AM
Campaign's selection of media news and views of note in the week before 12 April 2013.
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