Digital AM - Oreo, online sales, Dare, Asda, big data

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Oreo wins Facebook top creative award by Gordon MacMillan 30 April 2013, 11:33AM Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand's centenary. Overseas online sales to generate £28bn for British retailers by 2020 by Arif Durrani 30 April 2013, 11:48AM Online sales generated by UK retailers from international markets are expected to soar sevenfold to £28bn by 2020, according to new research published today. Damian McKeown leaves Dare by Maisie McCabe 30 April 2013, 11:55AM Damian McKeown, executive planning director at Dare, has left the EDC creative agency to pursue other interests. Asda launches weather-dependent campaign for summer clothing push by Matthew Chapman 30 April 2013, 11:00AM Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British summer's unpredictable weather. Seven steps to conquering the art of mining big data by 30 April 2013, 10:00AM The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow. Five ways in which technology is blurring the sponsorship model by Nicola Kemp 29 April 2013, 12:30PM In an age where sharing has become a key part of the event experience, sponsors and rights holders need to readdress their strategy, writes Nicola Kemp. Promotion: Tablets: Redefining Consumer Experience Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast   Also in the news Multi-platform ABCs: Metro's mobile-first site recovers with 27% lift in March by Arif Durrani, 29 April 2013, 12:30PM ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013 by Ian Darby, 29 April 2013, 12:00PM Idea of the Week from Getmemedia.com: Sponsor the British Lions tour this summer by , 29 April 2013, 12:00PM Work Club wins Adidas social media account by James Swift, 29 April 2013, 11:31AM Havas Media acquires insight agency SCB Partners by Ian Darby, 29 April 2013, 10:47AM Mobile tech firm Sevenval calls in Liberty for first UK campaign by Lynsey Barber, 29 April 2013, 10:00AM Latest Blog Entries Bow-tying one on Greg Taylor, 30 April 2013 The new frontiers of video optimisation Dominic Guba, 30 April 2013 FALSE ECONOMICS Dave Trott, 30 April 2013 The tattooist's code Greg Taylor, 29 April 2013 The inefficiencies of efficiency Steve Henry, 29 April 2013 The Art of Brand Suicide. Or how indulgent creatives sometimes go too far. Chris Arnold, 27 April 2013 BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders