| | | | Insight driven online advertising is now a given not a privilege | | 29 April 2013, 9:41AM |  Online advertising has never been more effective for brands, and now the final barriers to reaching vast online audiences have finally been removed.
Brands want specific online engagement with consumers, so they need a very specific analysis of consumer habits on the web when planning and executing online display advertising.
| | | | How mobile is changing our travel experience | | 29 April 2013, 9:16AM |  Travel has changed a lot from the days of the family trip and the only entertainment being "I spy" to post 9/11 and long(er) security lines. Frequent traveler or once a year family vacation - to borrow an over-used term - there's an app for that.
| | | | | | | Facebook buy Parse to add new revenue stream | | 26 April 2013, 1:09PM |  Facebook has bought Parse, the mobile-backend-as-a-service startup which has just raised $7m in funding, in what Techcrunch believes is an $85mdeal.
Parse is two years old, and is the brainchild of ex Google staff and Y Combinator graduates who decided to build a set of back-end tools that mobile developers could use, and allows developers to build cross-platform apps for iOS and Android.
| | | | Marketers should put strategy before everything else when it comes to content marketing | | 26 April 2013, 11:08AM |  Content discovery is emerging as a highly significant part of the marketing mix.
Recent research found that 55% of in-house and 58% of agency respondents were planning content marketing strategies in the future and two-thirds of in-house marketers (64%) agreed that content marketing is becoming a discipline in its own right as the online space becomes more competitive than ever and brands compete to keep audience attention.
| | | | The top 25 most engaged brands on Twitter [infographic] | | 26 April 2013, 10:37AM |  BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity.
What’s interesting from the research here is that despite some brands such as @JetBlue, @AmericanExpress and @WholeFoods having more than one million followers each, they don’t generate a huge amount of engagement.
| | | | Act like water - how digital marketers can embrace technology whilst staying true to their brand | | 26 April 2013, 9:50AM |  A river knows where it is going – weaving its way across lands, around mountains, and through valleys, and a river is also dynamic, responding to its landscape, but never losing sight of its end goal - the sea. And just like a river it is crucial that brands themselves become dynamic and fluid, sure of where they want to flow to, even if they must navigate a changing landscape to get there.
| | | | | | | If Isaac Newton worked in a digital creative agency... | | 25 April 2013, 11:07AM | It’s something of a contentious point these days, but digital creative agencies are still, primarily, purveyors of truth. It may often be dressed up in words like ‘engagement’, ‘shareable’ and ‘social’, but the strongest of their creative ideas still have a solid truism at the core.
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