Wednesday, 10 April 2013

Media PM - IAB, My Media Week, HSBC, Mad Men, Country Life

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Media PM Bulletin
 
 
 
*   Latest News
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IAB figures: Witnessing the rise of mobile
IAB figures: Witnessing the rise of mobile
Arif Durrani, 10 April 2013

IAB's digital advertising figures for 2012 published today highlight the ongoing momentum...

  
Robin Drysdale: commercial director at Publicis Blueprint
My Media Week: Robin Drysdale
Hayley Hayes, 10 April 2013

This week, Robin Drysdale, commercial director, Publicis Blueprint, plans how to adapt...

  
Sky Sports: coverage of British and Lions tour to be sponsored by HSBC
HSBC to sponsor Sky Sports coverage of British and Irish Lions tour
Chloe Smith, 10 April 2013

HSBC has signed a deal to become the official broadcast sponsor of...

  
Mad Men: season six starts on Sky Atlantic
The 'Mad Men' - then and now
Chloe Smith, 10 April 2013

As the sixth season of the 'Mad Men' airs tonight on Sky...

  
Country Life: to be edited by Prince Charles later this year
Prince Charles to edit Country Life
Louise Ridley, 10 April 2013

The Prince of Wales will edit an issue of IPC Media's Country...

  
*   Also in the News
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Campaign School Reports 2013 now available online
Sara Kimberley, 09 April 2013
School Reports 2013: Carat
08 April 2013
School Reports 2013: Vizeum
08 April 2013
School Reports 2013: MediaCom
08 April 2013
School Reports 2013: ZenithOptimedia
08 April 2013
School Reports 2013: Jam
08 April 2013
School Reports 2013: Initiative
08 April 2013
School Reports 2013: Goodstuff Communications
08 April 2013
 
 
Blogs
Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

Conference speakers call for an end to siloed thinking.
Sue Unerman

This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month....

The return of the New Model Army
John Carroll

The sexy job this decade is supposed to be a statistician . This brings a smile to my face as...

ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

 
 
Jobs of the Week

Online Advertising Sales Executive - 25-33K - Leading Consumer Magazine Brand, Clever Polly Talent

25K Basic + Commission - OTE 33K, Greater London

Senior Sales Manager - Digital Publishing, Ingenia-partners

£50 - £60k base with 80k + OTE, East London

Account Director, Network Marketing

£50000 per annum, Cheshire

Media Account Manager, Holland & Tisdall Ltd

£30-34k (DOE) +OTE, Central London

Senior Sales Exec, Digital/Email marketing, SW6 Associates

£ negotiable & uncapped commission, Central London

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