Friday, 19 April 2013

Media AM - BT, Bazalgette, News Int, Twitter, Omnicom

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Media AM Bulletin
 
 
 
*   Latest News
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Channel 4: secures ad sales contract for BT's sports channels
BT hands ad sales contract to Channel 4
Maisie McCabe, 19 April 2013

BT has awarded its ad sales contract for its new sport channels...

  
Sir Peter Bazalgette: interviewed on Campaign's Talking Inspiration series
'TV can learn from advertising' says Sir Peter Bazalgette
Sara Kimberley, 18 April 2013

Sir Peter Bazalgette, the chairman of The Arts Council, has said TV...

  
Brendan Judge: promoted to sales director at News International
News Int promotes Brendan Judge to cover Karin Seymour's maternity
Maisie McCabe, 18 April 2013

News International Commercial has promoted Brendan Judge, currently head of strategy at...

  
Twitter4Brands: Deloite study findings revealed at the event in London
Twitter does drive sales says Deloitte study
Gordon MacMillan, 19 April 2013

The big question for many brands when it comes to social media...

  
John Wren: chief executive of Omnicom
Omnicom pre-tax profits down slightly to $331m
Maisie McCabe, 19 April 2013

Omnicom, the owner of the BBDO and OMD networks, reported pre-tax profits...

  
Facebook: BMW's fans are worth more than any other brand says study
Value of a Facebook fan rises to an average of $174
Chloe Smith, 19 April 2013

The value of a Facebook fan for consumer brands has risen by...

  
Bruce Daisley: sales director at Twitter UK
Twitter warns brands it is better to be 'good' than 'loud'
Matthew Chapman, 19 April 2013

Twitter has argued the route to success on its platform is "not...

  
Forward Worldwide: agency announces two senior hires
Forward Worldwide hires editorial and digital director after rebrand
Louise Ridley, 19 April 2013

Forward, WPP's content marketing agency, has rebranded as Forward Worldwide and hired...

  
Ship My Pants: Kmart is most shared ad this week
Campaign Viral Chart: Kmart ships its pants and takes first place
Ben Hall, 19 April 2013

A comic ad from American retailer Kmart has shot to first place...

  
*   Also in the News
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Hipperson brings data nous to ZenithOptimedia
18 April 2013
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani, 18 April 2013
Mobile takes lead role in fuelling digital growth
18 April 2013
Will Amscreen herald an outdoor 'revolution'?
18 April 2013
Telegraph to launch dual static and dynamic iPad app
Arif Durrani, 17 April 2013
Inside...Future
18 April 2013
Things we like
18 April 2013
 
 
Blogs
Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
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