Marketing Daily - M&S chief Marc Bolland backs new marketing approach to deliver growth. Plus Diet Coke, Gillette and HSBC

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing April 2013   Latest News   M&S chief Bolland backs new marketing approach to deliver growth Alex Brownsell, 11 April 2013   Marks & Spencer chief executive Marc Bolland is backing its new advertising...     Advertiser confidence on the rise Jeremy Lee, 11 April 2013   Confidence among marketers at their company's financial performance is at the highest...     Top ten ads of the week 11 April 2013   Counting down the ten most recalled ads, in association with TNS and...     Diet Coke marks 30th anniversary with Tesco photo booth tie-up John Reynolds, 11 April 2013   Coca-Cola is ramping up marketing around the 30th anniversary of its Diet...     Ban all advertising to children, says children's lobby group Maisie McCabe, 11 April 2013   Academics, authors, MPs and charity leaders have written to The Daily Telegraph...     P&G boosts F1 presence as Gillette signs up to McLaren deal John Reynolds, 11 April 2013   Gillette has struck a marketing partnership with Vodafone McLaren Mercedes, as the...     Energy select committee invites public to join 'big six' grilling via Twitter Daniel Farey-Jones, 10 April 2013   The Energy and Climate Change Select Committee has set up a Twitter...     Promotion: Content Marketing in Practice: Captivate and Connect How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.   Also in the News   HSBC to sponsor Sky Sports coverage of British and Irish Lions tour Chloe Smith, 10 April 2013   KLM offers the chance to win a trip of a lifetime to outer space Chloe Smith, 11 April 2013       Blogs     How retailers can empower staff in an increasingly multichannel world Christine Knott   It's no secret that brands on the high street have been having a tough time of late - in our...     Sustainability should be baked into design to change consumer behaviour Paul Frampton   Sustainability is an increasingly important issue - Wired has even called it the New Space Race – and it is...     The four hats of the chief brand officer Robert Jones   There's a new role emerging in organisations: chief brand officer. The job used to be called brand director, or head...     Putting programmatic gripes into Room 101 Hugh Munro   IAB Real-Time Advertising Conference The final session of yesterday's IAB Real Time Advertising Conference was designed to engage both...     How can we effectively manage our content? Simon Steel   Content Management is one of those phrases that we use a lot now. Like Customer Engagement and Brand Activation, it’s...             Whitepapers     Tablets: Redefining Consumer Experiences (Webcast)   As a nation, the UK is media and technology obsessed with over half of t...     Harness the Power of Your Customer's Digital Voice (Webcast)   All customers have the potential to become your brand advocates, driving...     Content Marketing in Practice: Captivate and Convert (Webcast)   Brand storytelling, when done right, allows marketers to lead customers ...     Improving Marketing and Media Performance (Expert Reports)   A recent Brand Republic survey revealed that 78% of respondents felt und...     The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)   With UK consumers spending an average of £1,083 a year online, int...         CRM Analyst, Symphony EYC Salary dependant on experience, Richmond Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire Direct Marketing Manager, 24 Seven Inc £45,000, London Web Designer - Dubai, Fabric Competitive Tax Free Salary Plus Benefits, Dubai, United Arab Emirates Insight Manager, ADLIB £25K-£30K, Bristol Senior Account Executive, Shopper Marketing, FMCG, London, £20-24k, Dynamic New Alliances £20-24k, London Web Analytics Specialist - Digital & Creative Agency - £50-60k - London, Prime Insight £50-60,000, London Interim Marketing Programme Manager, Symphony EYC Salary dependant on experience, Grantham, Richmond or Bracknell CRM Analyst, Symphony EYC Salary dependant on experience, Richmond Data Analyst, Symphony EYC Salary dependant on experience, Richmond     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ▼  April (141) The Wall > Facebook set for 40% lift as mobile tak... 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