Thursday, 25 April 2013

Media PM - MG OMD, Facebook, newspaper debate, Newsworks, Twitter

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Media PM Bulletin
 
 
 
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Ffitch: credited with steering MG OMD in the right direction after the ?wobble? that resulted from its sale to Omnicom in the 90s
Thoughtful Ffitch takes MG OMD to higher ground
25 April 2013

Fresh from its 2012 awards success and impressive new-business run, Manning Gottlieb...

  
Is Facebook's new Home app a winner?
Is Facebook's new Home app a winner?
25 April 2013

Will the social network's mobile software, designed to attract more ads, live...

  
Inaugural newspaper event creates debate
Inaugural newspaper event creates debate
25 April 2013

Industry leaders gathered at Newsworks' first-ever forum to share thoughts on future-facing...

  
Arif Durrani, head of media at Campaign and editor of Media Week
Arif Durrani: Newsworks captures shift in a press sector
Arif Durrani, 25 April 2013

Change was in the air at Newsworks' Shift 2013 event last week,...

  
Oreo: real-time Twitter campaign responded to the third-quarter blackout at this year?s Super Bowl
New Twitter ad product billed a 'game-changer'
25 April 2013

The medium is continuing to test its commercial viability through the launch...

  
Journalism is changing from how we're reading to how much we're reading
Journalism is changing from how we're reading to how much we're reading
Russell Davies, 25 April 2013

Whenever I’m tempted to slag off some Big Dumb Agency move, I...

  
Diet Coke: MediaCom's appointment ends Vizeum's 12-year relationship with the drinks giant
Media business rankings
25 April 2013

26 April 2013: No change in the media league this week, with...

  
Things we like
Things we like
25 April 2013

Campaign's selection of media news and views of note in the week...

  
*   Also in the News
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Danone calls £200m media review
Ian Darby, 25 April 2013
Branston kicks off search for media and creative agencies
Louise Ridley, 25 April 2013
UK TV advertising spend to decrease in second quarter
Maisie McCabe, 25 April 2013
ZenithOptimedia wins Maxxium media pitch
Louise Ridley, 25 April 2013
Arena and Posterscope lead Planning Awards
25 April 2013
 
 
Blogs
Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant - VINDICO

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

 
 
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£52000 to £60000 per annum, Greater London

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Neg + Bens + 40% Bonus, London - West End

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