Monday 15 April 2013

Marketing Daily - Sainsbury's signs deal to become title sponsor of London 2012 Anniversary Games. Plus KFC, Innocent and Bacardi

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Sainsbury's signs deal with British Athletics to sponsor Anniversary Games
John Reynolds,
15 April 2013
 

Sainsbury's is to sponsor the much-anticipated Anniversary Games at the Olympic Stadium,...

Sainsbury's signs deal with British Athletics to sponsor Anniversary Games
 
 
What does the sporting summer of 2013 offer brands?
John Reynolds,
15 April 2013
 

The summer of 2012 represented a high point for UK sport and...

The Ashes are coming to England this summer
 
 
Innocent appoints marketing chief Douglas Lamont as new chief exec
Matthew Chapman,
15 April 2013
 

Douglas Lamont, Innocent group marketing and innovation director, will become the company's...

Dpuglas Lamont: appointed first chief executive of the Innocent group
 
 
Steve Easterbrook returns to McDonald's as global chief brand officer
John Reynolds,
15 April 2013
 

Former McDoanld's UK boss Steve Easterbrook is returning to the fast-food chain...

Steve Easterbrook: returns to McDonald's in global chief brand officer role
 
 
KFC gets serious about coffee with full UK rollout
John Reynolds,
15 April 2013
 

KFC has rolled out an advertising campaign to mark the nationwide launch...

KFC: to offer Lavazza coffee at its outlets nationwide
 
 
Domino's in talks to sponsor Football League
John Reynolds,
15 April 2013
 

Domino's Pizza has emerged as a rival to B&Q to sponsor the...

Domino's Pizza: launches Domigoals app last year
 
 
Bacardi offers Facebook fans chance to party with Rafael Nadal
Gemma Charles,
15 April 2013
 

Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants...

Rafael Nadal: hosts Bacard competition running on Facebook
 
 
Tensions mount as Sky accuses BT of 'double standards'
Arif Durrani,
15 April 2013
 

BT has been accused of having "double standards" following its complaints to...

Graham McWilliam: director of corporate affairs at BSkyB
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Facebook's Sandberg to speak at exclusive Times event
Staff,
15 April 2013
 
M&C Saatchi pays tribute to Thatcher with 'best client we ever had' ad
Louise Ridley,
15 April 2013
 
Superdrug enters first broadcast partnership with Discovery's TLC
Chloe Smith,
15 April 2013
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
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