| Facebook buy Parse to add new revenue stream | | 26 April 2013, 1:09PM |  Facebook have bought Parse, the mobile-backend-as-a-service startup which has raised just $7 million in funding, in what Techcrunch believes is an $85 million deal.
Parse is two years old, and is the brainchild of ex Google staff and Y Combinator graduates who decided to build a set of back-end tools that mobile developers could use, and allows developers to build cross-platform apps for iOS and Android.
| | | | Marketers should put strategy before everything else when it comes to content marketing | | 26 April 2013, 11:08AM |  Content discovery is emerging as a highly significant part of the marketing mix.
Recent research found that 55% of in-house and 58% of agency respondents were planning content marketing strategies in the future and two-thirds of in-house marketers (64%) agreed that content marketing is becoming a discipline in its own right as the online space becomes more competitive than ever and brands compete to keep audience attention.
| | | | The top 25 most engaged brands on Twitter [infographic] | | 26 April 2013, 10:37AM |  BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity.
What’s interesting from the research here is that despite some brands such as @JetBlue, @AmericanExpress and @WholeFoods having more than one million followers each, they don’t generate a huge amount of engagement.
| | | | Act like water - how digital marketers can embrace technology whilst staying true to their brand | | 26 April 2013, 9:50AM |  A river knows where it is going – weaving its way across lands, around mountains, and through valleys, and a river is also dynamic, responding to its landscape, but never losing sight of its end goal - the sea. And just like a river it is crucial that brands themselves become dynamic and fluid, sure of where they want to flow to, even if they must navigate a changing landscape to get there.
| | | | | | | If Isaac Newton worked in a digital creative agency... | | 25 April 2013, 11:07AM | It’s something of a contentious point these days, but digital creative agencies are still, primarily, purveyors of truth. It may often be dressed up in words like ‘engagement’, ‘shareable’ and ‘social’, but the strongest of their creative ideas still have a solid truism at the core.
| | | | Facebook data and new technology provide the key to tailored content | | 25 April 2013, 10:23AM |  There's little doubt of the power that Facebook wields in day-to-day public life. After all, the world's premier social network now has its own medical condition dedicated to it. Depending on your viewpoint, the abbreviation FAD (that's Facebook Addiction Disorder for the uninitiated) represents an ironic statement or an accurate prediction of its longevity.
| | | | | | | Online Advertising: Questions of Time and Doctor Who | | 25 April 2013, 9:38AM |  It’s difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that ranked the best in the industry. I should take this chance to congratulate the guys at InSkin, who pipped us to the post by a mere 0.7%. Such a close run race shows that clients really do have a choice of quality partners.
| | | | Calendar of more than 120 events for UK marketers [infographic] | | 24 April 2013, 2:42PM |  Content, data, digital, marketing, mobile, PR and social media... The industry changes so fast and to stay on your game you need to be tuning into great resources like The Wall (yay for you, you're already ticking that box), the ever decreasing number of trade magazines and of course events.
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