Thursday 18 April 2013

Marketing Daily - John Lewis mulls entry into mobile phone sector. Plus Dove, Twitter and The Marketing Society

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
John Lewis mulls entry into mobile phone sector
Matthew Chapman,
18 April 2013
 

John Lewis is reportedly weighing up a move into the lucrative mobile...

John Lewis: ponders move into the mobile phone market
 
 
Dove's campaign for real beauty returns after two-year gap
John Reynolds,
18 April 2013
 

Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for...

Dove: campaign for real beauty returns to TV screens
 
 
Stephen Maher appointed Marketing Society chairman
Alex Brownsell,
18 April 2013
 

Stephen Maher, chief executive at agency Maher Bird Associates, has been announced...

Stephen Maher: named as the new Marketing Society chairman
 
 
IPA president Ian Priest unveils agenda of 'commercial creativity'
Ian Darby,
17 April 2013
 

Ian Priest, the new president of the IPA, today unveiled an agenda...

Ian Priest: highlighted the importance of commercial creativity
 
 
Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council
Staff,
17 April 2013
 

Some of the UK's leading marketers have joined together to form the...

Coke's Jonathan Mildenhall is a member of the new IPA Client Council (pic: Colin Stout)
 
 
EU postpones crucial vote on European-wide data regulation law
Matthew Chapman,
18 April 2013
 

The EU has delayed the vote on a controversial reform of data...

Data protection: EU delays vote on regulation reforms
 
 
Global adspend increases despite weakness in Europe
Louise Ridley,
18 April 2013
 

Worldwide advertising spend rose 3.2 per cent to $557 billion (£362 billion)...

Global adspend increases despite weakness in Europe
 
 
Twitter introduces keyword targeting
Gordon MacMillan,
18 April 2013
 

Twitter is introducing a potential game changer in terms of advertising, keyword...

Twiter: launches keyword ad targeting
 
 
Promotion: Content Marketing in Practice: Captivate and Connect

Hear from digital heads from the Financial Times and Macmillan Cancer Support in this webcast, live on 23rd April. To secure your free place please click here.

 
Also in the News
 
Betfair banned from running TV spot over misleading claims
John Reynolds,
17 April 2013
 
Ikea focuses on outdoor range with battle against gnome army
Matthew Chapman,
17 April 2013
 
 
 
Blogs
 
 
Domino’s Pizza a good fit for the Football League
John Reynolds
 

Domino's Pizza to sponsor the Football League? Marketing this week revealed that Domino's Pizza is to rival B&Q in...

 
 
Finding your ‘Plane’: Exercising the Grey Matter
Brand Learning
 

This post is provided by Mark Beales, Partner at Brand Learning , global experts in transforming Marketing Capabilities. Have...

 
 
Persuading across cultures
Bob Dignen
 

Those working internationally face the daily dilemma of managing extremely complex cultural contexts - where culture is usually a mosaic...

 
 
What wearables can learn from history
Tunde Cockshott
 

Wearables are seen as the new digital battleground. The big boys are spending serious money to get involved: Google’s Project...

 
 
How retailers can empower staff in an increasingly multichannel world
Christine Knott
 

It's no secret that brands on the high street have been having a tough time of late - in our...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

CRM Analyst, Symphony EYC Salary dependant on experience, Richmond

Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Brand Manager, Stopgap £45000 - £50000 per annum, South East England

Artworker - Creative, Major Players £28 - £32 per annum, City of London

Senior Digital Designer, Source £35000 - £40000 per annum, London

Research Manager - Design Research, Resources Group £30000 - £40000 per annum, London

Digital Account Manager, Dynamic New Alliances £26000 - £30000 per annum, London

Product Manager, Online Resourcing £44,000-£55,000 + comprehensive benefits, London or Winchester, Hampshire

Sinage/Wayfindign Planner, Creative Recruitment negotiable, City of London

Senior Analyst - Leading Clientside Brand, Digital Media, Major Players £40000 - £50000 per annum + Excellent Benefits Package, London

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