marketing your business online: The Wall > Social Media Influencers

Thursday 11 April 2013

The Wall > Social Media Influencers - Are tweeters buyers or sellers?

Social Media Influencers - Are tweeters buyers or sellers?

11 April 2013, 2:30PM

Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no connection to real-life sales decisions, so they measure any action they can see.

The Wikipedia battle over the death of Margaret Thatcher

11 April 2013, 11:08AM

Good piece in the New Statesman looking at what happened on Wikipedia in the hours after the death of Margaret Thatcher was officially announced on Monday.

A battle of editors broke out on the site with almost 80 edits in the hour following the news breaking. Maybe it is no surprise that many who had previously not been heavy Wikipedia editors all wanted to jump in and add something.

Social media doesn't fix anything - how to plan a successful social campaign

11 April 2013, 10:08AM

Jeremy Waite, head of social strategy at Adobe EMEA, has produced a nice little deck called quite simply “How to plan a successful social media campaign”.

He kicks it off with an excellent quote and truism about the nature of social media and what it can and can not deliver:

The Facebook Home imagined as a real-life house [infographic]

11 April 2013, 9:42AM

For anyone who ever wondered what a real home constructed by Facebook would be like there is now an infographic that imagines just this.

It was created in light of Facebook's announcement last week about Facebook Home, which CEO Mark Zuckerberg says is designed to put "people first instead of apps".

What's Next for Social Media? - The Workplace

11 April 2013, 8:23AM

By now, we don't need to explain the value of social media. Social networks have attracted billions of users who log in to participate in discussions, share life experiences, and engage with the content their friends and acquaintances offer up.

Spotify gets social with release of 'follow' button globally

10 April 2013, 2:44PM

Spotify has rolled out the ‘follow’ button globally, which it first announced in December, further adding to its reputation as the Twitter for music.

The updated music app is now fantastically addictive, with users getting continuing suggestions and a feeds of songs and artists.

General Motors is back advertising on Facebook again

10 April 2013, 12:01PM

Almost a year after it pulled its $10m ad budget from Facebook General Motors is returning. This was a huge story at the time for Facebook and rocked confidence in the social network.

Mad Men a marketing evolution - from 3 martinis to 140 characters [infographic]

10 April 2013, 11:31AM

The advertising industry depicted in Mad Men of cigarettes and booze is virtually unrecognisable by today’s standards, although it is an industry that still loves to lunch, much to Soho’s relief, and this infographic shows just how the industry has evolved from 3 martini lunches to 140 characters highlighting a number of key milestones along the way.

The Trust Factor: defending your data

10 April 2013, 8:25AM

Publisher sites invest valuable time and resources to monitor and understand their audiences, yet often do nothing to protect this valuable data.

As technology evolves, tag-based collectors will grow and could lead to data leakage on an unprecedented scale. This potential loss could contravene the ePrivacy Directive, but also erode consumer trust, as according to research undertaken by Toluna and Evidon, 54% ofUK respondents would feel more positively towards a company if their data was treated correctly.

Where to next for Three's Dancing Pony?

10 April 2013, 8:05AM

At advertising conferences you often hear people saying things like "Back in the day, consumers were considered eyeballs with wallets" – like passive captives unable to look away, imbibing messaging and responding as intended.