Calendar of more than 120 events for UK marketers [infographic] | 24 April 2013, 2:42PM | Content, data, digital, marketing, mobile, PR and social media... The industry changes so fast and to stay on your game you need to be tuning into great resources like The Wall (yay for you, you're already ticking that box), the ever decreasing number of trade magazines and of course events.
| | | Associated Press Twitter hacked causes stock market crash and account suspension | 24 April 2013, 10:21AM | Associated Press had its Twitter account hacked yesterday, and inaccurate tweets posted in its name caused panic and financial turmoil. The tweets that came from the verified account declared that there had been two explosions in the White House, and that President Barack Obama had been injured.
| | | | | | | Little problems cause biggest customer frustrations [infographic] | 23 April 2013, 1:58PM | Businesses often strive for customer loyalty, but little frustrations such as poor service, lack of integration between online and offline stores, and purchases requiring too much effort on the consumers part have caused them to take their business elsewhere.
| | | Facebook's Graph Search - is it a bust or boom for e-commerce? | 23 April 2013, 9:21AM | As the CEO of an e-commerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling. After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don't have a marketing or sales presence, or a country-specific website. Quite frankly, Facebook has been underwhelming for sales generation.
| | | Twitter signs major advertising deal with Publicis Groupe's Starcom | 23 April 2013, 8:16AM | Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars. According to a report in the FT Twitter the TV linked deal is another reflection of Twitter’s importance as the second screen and its increasingly symbiotic relationship with television.
| | | Social news gathering needs proper labelling, not shut down | 23 April 2013, 8:06AM | The criticism of Reddit after the Boston bombs, and an apology by its own editors (since taken down), seem to suggest that social fact checking or news gathering of the sort that took place last week is misguided. But news reporting has always involved judgment calls about what to publish and when, so why did the activity on Reddit attract such criticism?
| | | 02?s Ronan Dunne on why CEOs need to be on Twitter | 22 April 2013, 2:39PM | A really good interview here with Ronan Dunne the CEO of O2 UK talking about Twitter and how he uses it. While there are plenty of senior executives who use Twitter it still isn’t exactly the norm, but as Dunne makes clear it is essential for him.
| | | 5 Summer UK Blogging Meetups to Travel with Purpose | 22 April 2013, 1:47PM | Blogging is an activity fit for anyone, from professionals to those looking to put their thoughts into words or pictures and share them with the wider world, but we all need guidance if we want to get better at it. Thankfully, there are groups out there that specialize in just that, located all over the United Kingdom – you just need to know where to look for them. If you plan to spend some time traveling around the region this vacation season, check out any or all of these five summer UK blogging meetups to travel with purpose:
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