Wednesday 17 April 2013

Media AM - Telegraph, YouView, Amscreen, Facebook, PRCA

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Media AM Bulletin
 
 
 
*   Latest News
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Telegraph to launch dual static and dynamic iPad app
Telegraph to launch dual static and dynamic iPad app
Arif Durrani, 17 April 2013

Telegraph Media Group is preparing to launch an iPad app that will...

  
YouView: ads fall foul of the ASA
Sky and Virgin get YouView ads banned
Maisie McCabe, 17 April 2013

BSkyB and Virgin Media have had two ads for the rival internet...

  
Amscreen: to offer spsort and entertainment content on its digital screen network
Amscreen to offer sports and entertainment content
Arif Durrani, 17 April 2013

Amscreen, the digital screen network, has struck a deal with CONTENTed for...

  
Facebook Home launches in the UK for Android phones
Facebook Home launches in the UK for Android phones
Arif Durrani, 17 April 2013

Facebook Home app has launched in the UK for Android phones, offering...

  
Supreme Court: referred case to European Court of Justice
PRCA licensing battle with NLA referred to European Court of Justice
John Owens, 17 April 2013

The Supreme Court has referred the long-running battle between the PRCA and...

  
MySpace: Brings in PR support
MySpace hires House PR after year-long agency search
John Owens, 17 April 2013

MySpace has appointed a retained comms agency to help it regain its...

  
*   Also in the News
*
Microsoft's Hart focuses on averting 'ad blindness'
11 April 2013
Arif Durrani: Newspapers strike back with online paywalls
Arif Durrani, 11 April 2013
Are the days of the 30-second TV spot numbered?
11 April 2013
Tech innovation to fuel UK ad market growth
11 April 2013
IAB figures: Witnessing the rise of mobile
Arif Durrani, 10 April 2013
 
 
Blogs
Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
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