| | | Latest News | | | | | Martin Sorrell, the chief executive of WPP, will be named as the richest ad man in The 2013 Sunday Times Rich List next weekend (21 April), Campaign can reveal. | | | | | | As the sixth season of the 'Mad Men' airs tonight on Sky Atlantic we spoke to some of advertising's real "mad men" to get their take on how the advertising industry has changed in the decades since the industry's "golden age". | | | | | | American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned. | | | | | | Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m. | | | | | | Maggie's, the UK cancer charity, is looking for an agency to work on its advertising. | | | | | | MediaCom Worldwide has launched a new unit focusing on technology marketing, through a partnership with fellow WPP agency Banner Corp. | | | | | | William Hill, the bookies, has appointed the digital agency Mr. President to oversee its social media strategy without a pitch. | | | | | | |
No comments:
Post a Comment