Tuesday, 23 April 2013

Media AM - Twitter, Global Radio, Freedrinks, UM London, More magazine

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Media AM Bulletin
 
 
 
*   Latest News
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The second screen: Twitter signs TV-linked ad deal
Twitter signs major advertising deal with Publicis Groupe
Gordon MacMillan, 23 April 2013

Twitter has signed its biggest advertising deal to date with an agreement...

  
Global Radio: defends tax arrangements
Global Radio defends tax arrangements
Maisie McCabe, 22 April 2013

Global Radio, the owner of Classic FM and the Heart network, has...

  
Zeo: owner Freedrinks hires Enter and Walker Media to its creative and media accounts
Freedrinks hires Enter and Walker Media for Zeo
Maisie McCabe, 23 April 2013

Freedrinks has hired Enter and Walker Media to its creative and media...

  
UM London: produces Stretching Spectrums study
UM London produces Stretching Spectrums study on mobile opportunities
Arif Durrani, 23 April 2013

Mediabrands' UM London has responded to the increasing demand for brands looking...

  
Bauer closes 'unviable' More magazine
Bauer closes 'unviable' More magazine
Louise Ridley, 22 April 2013

Bauer Media is closing its weekly More magazine tomorrow after 25 years...

  
*   Also in the News
*
Inside...Future
18 April 2013
Telegraph to launch dual static and dynamic iPad app
Arif Durrani, 17 April 2013
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani, 18 April 2013
Hipperson brings data nous to ZenithOptimedia
18 April 2013
Things we like
18 April 2013
Mobile takes lead role in fuelling digital growth
18 April 2013
Will Amscreen herald an outdoor 'revolution'?
Alasdair Reid, 18 April 2013
 
 
Blogs
Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
Jobs of the Week

Media Sales Manager - Digital, Ingenia-partners

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