Friday 26 April 2013

Media PM - the week's most read

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Media PM Bulletin
 
 
 
*   Latest News
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Bauer closes 'unviable' More magazine
Bauer closes 'unviable' More magazine
Louise Ridley, 22 April 2013

Bauer Media is closing its weekly More magazine tomorrow after 25 years...

  
Facebook: invites brands to join advisory board
Coke, Tesco and MediaCom join Facebook advisory board
Gordon MacMillan, 24 April 2013

Coca-Cola, Tesco and MediaCom are among the brands and agencies who have...

  
Global Radio: defends tax arrangements
Global Radio defends tax arrangements
Maisie McCabe, 22 April 2013

Global Radio, the owner of Classic FM and the Heart network, has...

  
Trinity Mirror chief executive Simon Fox: 'We're not big enough'
Trinity Mirror's Simon Fox: 'We're not big enough'
Arif Durrani, 22 April 2013

Trinity Mirror's chief executive, Simon Fox, has admitted the publisher is currently...

  
Nick Mawditt: joins Talon
Nick Mawditt leaves Kinetic for Talon
Arif Durrani, 22 April 2013

Nick Mawditt, the global director of insight and marketing at WPP's outdoor...

  
Florette: met data will be used to time TV ad screenings
Florette to run ads when the sun shines
Louise Ridley, 24 April 2013

Florette, the bagged salad brand, will use Met Office data to time...

  
Jonathan Lewis: head of digital and partnership innovation at Channel 4
Rupinder Downie promoted as part of partnerships changes at Channel 4
Maisie McCabe, 22 April 2013

Rupinder Downie, currently a partnership business manager at Channel 4, has been...

  
*   Also in the News
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Thoughtful Ffitch takes MG OMD to higher ground
25 April 2013
Is Facebook's new Home app a winner?
25 April 2013
Inaugural newspaper event creates debate
25 April 2013
Arif Durrani: Newsworks captures shift in a press sector
Arif Durrani, 25 April 2013
New Twitter ad product billed a 'game-changer'
25 April 2013
Journalism is changing from how we're reading to how much we're reading
Russell Davies, 25 April 2013
Media business rankings
25 April 2013
Things we like
25 April 2013
 
 
Blogs
Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant - VINDICO

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

 
 
Jobs of the Week

Sales Manager, Travelzoo (Europe) Ltd

£30-£50k basic depending on experience, Holborn, London

Senior Sales Manager - Digital Publishing, Ingenia-partners

£50 - £60k base with 80k + OTE, East London

Display Sales Executive, Lloyd Recruitment Services

£28,000 + 30% of Basic, Croydon

Media Executive, Network Marketing

£16000 - £18000 per annum, Leeds

Senior Sales Executive, Noble House Media Ltd

Circa 30K plus uncapped commission. (dependant on experience), Central London

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