Monday 22 April 2013

The Wall > 02's Ronan Dunne on why CEOs need to be on Twitter

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02′s Ronan Dunne on why CEOs need to be on Twitter
22 April 2013, 2:39PM

Ronan Dunne O2A really good interview here with Ronan Dunne the CEO of O2 UK talking about Twitter and how he uses it.

While there are plenty of senior executives who use Twitter it still isn’t exactly the norm, but as Dunne makes clear it is essential for him.

5 Summer UK Blogging Meetups to Travel with Purpose
22 April 2013, 1:47PM

Blogging is an activity fit for anyone, from professionals to those looking to put their thoughts into words or pictures and share them with the wider world, but we all need guidance if we want to get better at it. Thankfully, there are groups out there that specialize in just that, located all over the United Kingdom – you just need to know where to look for them.

If you plan to spend some time traveling around the region this vacation season, check out any or all of these five summer UK blogging meetups to travel with purpose:

Responsive design: Transformers - websites in disguise
22 April 2013, 10:00AM

By now I'm sure you've come across the term 'responsive design'. It's one of those phrases that has crossed over from developer terminology into marketing buzz-wordery. But don't let that put you off. Here's a run-down of what responsive design is all about and why you should already be using it.

The social media voice behind Obama's presidential campaign
22 April 2013, 9:59AM

Laura Olin on the Obama campaign trail in 2012The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.

The first presidential debate sparked more than 10 million Tweets, and the final image of a victorious Barack Obama and the first lady hugging, sent with the simple caption “Four more years”, became the most popular and most shared on Twitter to date, with more than 800,000 retweets.

The Business of Being Social: brands need to plan, listen, analyse and engage
22 April 2013, 7:58AM

For years, large organisations have employed press officers or PR agencies to protect their brand against incorrect or damaging allegations and stories. Such activity was reasonably straightforward when there were just a handful of different media channels to police.

The Explosion of mobile use [infographic]
19 April 2013, 2:04PM

Great infographic here looking at the explosion of mobile growth from eDigitalResearch and IMRG.

It charts some of the staggering growth we have seen as smartphone ownership soars to around 60% of the overall UK population, having continued to grow at a solid pace over the past 12 months.

Off to join Twitter
19 April 2013, 2:00PM

After a long time at Haymarket Media I’m leaving to join Twitter. It is a huge move for me and one that I’m really looking forward to.

I’ve spent about 15 years working in digital journalism and most of that has been as editor of Brand Republic, which I helped launch and has been something that I have greatly enjoyed, and latterly as social media editor.

What's the importance of the 'always on' approach?
19 April 2013, 11:06AM

There's a lot of talk at the moment about the 'always on' approach. Agencies, clients, media - everyone has an opinion on why it's something we should or shouldn't be adopting, and what it actually means.

Facebook Home - who's going to live there?
19 April 2013, 10:13AM

So Facebook Home is now available on Google Play for the handful of Android ‘phones that officially support it.

Billed by Zuckerberg as “a game changer”, Facebook Home is a new launcher and lock-screen for Android phones that replaces both your lock-screen (where you enter your pin code) and your home screen with a range of Facebook updates from your friends - text, pictures, video and the like. Whilst the Facebook app on Android can already do this, Zuckerberg believes that having a window into the Facebook ecosystem up-front-and-personal will greatly increase the interaction rates that users have with Facebook.

Twitter does drive sales, says Deloitte study [infographic]
19 April 2013, 10:06AM

The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales.




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