Tuesday 30 April 2013

Media AM - Talon, ShortList Media, Carat, online sales, Mercedes-Benz

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Media AM Bulletin
 
 
 
*   Latest News
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Eric Newnham: chief executive of Talon welcomed Steve Bond's appointment
Steve Bond becomes latest outdoor executive to join Talon
Maisie McCabe, 30 April 2013

Steve Bond, the former chief operating officer of Postercope, is to join...

  
Glenda Marchant: becomes publishing director of both Stylist and ShortList magazine
ShortLlist Media promotes four in group restructure
Arif Durrani, 30 April 2013

Shortlist Media, publisher of ShortList, ShortList Mode and Stylist, has made four...

  
Chester Zoo: media business to be handled by Carat's Leeds office
Carat Leeds wins Chester Zoo business
Arif Durrani, 30 April 2013

The Leeds office of Carat has won the media planning and buying...

  
Online sales: overseas sales generated by UK retailers set to soar
Overseas online sales to generate £28bn for British retailers by 2020
Arif Durrani, 30 April 2013

Online sales generated by UK retailers from international markets are expected to...

  
Andrew Mallery: new Mercedes-Benz Cars UK marketing director
Mercedes-Benz promotes Andrew Mallery to top UK marketing role
Alex Brownsell, 29 April 2013

Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for...

  
*   Also in the News
*
Is Facebook's new Home app a winner?
25 April 2013
Thoughtful Ffitch takes MG OMD to higher ground
25 April 2013
Arif Durrani: Newsworks captures shift in a press sector
Arif Durrani, 25 April 2013
Inaugural newspaper event creates debate
25 April 2013
Journalism is changing from how we're reading to how much we're reading
Russell Davies, 25 April 2013
New Twitter ad product billed a 'game-changer'
25 April 2013
 
 
Blogs
The new frontiers of video optimisation
Dominic Guba

The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones...

Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant - VINDICO

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

 
 
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