| Latest news | |  | | | | | Tesco claims its new advertising strategy is producing measurable results with customer feedback revealing the brand is now "warmer and more engaging". | | |  | | | | | Betfair has been banned from running a TV ad after the advertising watchdog ruled it made misleading claims about its betting odds. | | |  | | | | | Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website. | | |  | | | | | In wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support. | | |  | | | | | Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change. | | |  | | | | | Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority. | | |  | | | | | Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign. | | | | | Promotion: Harness the Power of Your Customer’s Digital Voice |  | How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison | | | | | | Opinion | |  | | | | | Having acquired a first pair of adult slippers and the beginnings of a vegetable patch, I'm embracing the onset of middle age. In light of this, Patrick Collister's appointment last week as the head of design at Google struck a chord. | | | | |  | | | | | Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news. | | |  | | | | | Thank heavens for social media. Traditional media moved this week from Thatcher eulogy to hagiography in a heartbeat. | | | | |  | | | | | My weeks are unfortunately measured not in hours and days, but in mileage and time zones, so I always try to plan my travelling well in advance - an effort that usually ends up proving that truism: "The best laid plans of mice and men often go awry." | | |  | | | | | Wow! Never thought this redhead would be typing this. A "typical" week is jam-packed with briefings, client meetings, researching, drinks and, of course, the usual office banter. | | | | | Intelligence | |  | | | | | Public Health Wales wanted to improve the personal health of its NHS Wales staff, patients, and the wider community, across five lifestyle behaviour areas: drinking safely, taking regular exercise, eating five or more fruit and vegetables a day, stop... | | |  | | | | | Campaign's selection of media news and views of note in the week before 12 April 2013. | | | | | | | Latest jobs | | | Data Analyst | | Recruiter Symphony EYC | | Salary Salary dependant on experience | | Location Richmond | | | | |  | | |
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