marketing your business online: The Wall > Marketers don't think they have the right technology to succeed

Friday 12 April 2013

The Wall > Marketers don't think they have the right technology to succeed

Marketers don't think they have the right technology to succeed

12 April 2013, 11:32AM

For those of us who have preached the virtues of simplicity down the years, e-consultancy's recent 'Quarterly Digital Intelligence Briefing: Digital Trends for 2013' made for an interesting read.

The collapse of complex business models - one of Clay Shirky's signature pieces - long ago caught the eye; when applied to the world of online advertising, it makes for an ever more compelling read.

3D zombies, glasses and customer loyalty

12 April 2013, 11:26AM

As analytics have become more sophisticated and marketers have benefited from technology which lets them sift through 'big data' to identify and target the elusive customers they are trying to reach. The latest IBM TV advert on demographics and what makes people different illustrates this trend, as does last summer's prediction in Forbes — that in five years' time, chief marketing officers will spend more on IT than chief information officers.

Will Twitter take job recruitment in a new direction?

12 April 2013, 11:19AM

CVs may have to be condensed down to 140 characters, as Twitter has started to become a new place to announce and search for jobs.

This is not the first time we have written about the use of social media for CVs or social CVs. The number of employers using social networks for recruiting is growing, and LinkedIn has become something of an online CV site. However, with Twitter becoming increasingly important, the job-hunting process could take a new direction.

The Key to Creativity in the Digital Age - Ignore your problem in order to solve it

12 April 2013, 10:57AM

A great recent episode from Horizon on BBC Two, looked at ground breaking investigative work into what happens in the brain, when one has an Idea. In more technical parlance, it sought to discern the neural pathway that corresponds with creativity.

Social Media Influencers - Are tweeters buyers or sellers?

11 April 2013, 2:30PM

Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no connection to real-life sales decisions, so they measure any action they can see.

The Wikipedia battle over the death of Margaret Thatcher

11 April 2013, 11:08AM

Good piece in the New Statesman looking at what happened on Wikipedia in the hours after the death of Margaret Thatcher was officially announced on Monday.

A battle of editors broke out on the site with almost 80 edits in the hour following the news breaking. Maybe it is no surprise that many who had previously not been heavy Wikipedia editors all wanted to jump in and add something.

Social media doesn't fix anything - how to plan a successful social campaign

11 April 2013, 10:08AM

Jeremy Waite, head of social strategy at Adobe EMEA, has produced a nice little deck called quite simply “How to plan a successful social media campaign”.

He kicks it off with an excellent quote and truism about the nature of social media and what it can and can not deliver:

The Facebook Home imagined as a real-life house [infographic]

11 April 2013, 9:42AM

For anyone who ever wondered what a real home constructed by Facebook would be like there is now an infographic that imagines just this.

It was created in light of Facebook's announcement last week about Facebook Home, which CEO Mark Zuckerberg says is designed to put "people first instead of apps".

What's Next for Social Media? - The Workplace

11 April 2013, 8:23AM

By now, we don't need to explain the value of social media. Social networks have attracted billions of users who log in to participate in discussions, share life experiences, and engage with the content their friends and acquaintances offer up.