The Wall > Facebook launches new Facebook Home ads with Zuckerberg centre stage

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook launches new Facebook Home ads with Zuckerberg centre stage 17 April 2013, 2:08PM We’ve already seen the bizarre airplane ad that Facebook gave us after the launch of Facebook Home and now it has given us something with slightly less flesh in it and that features none other than CEO Mark Zuckerberg. Why Vine is the next big thing and how it can grow your brand [infographic] 17 April 2013, 12:13PM It has been a few months now since Twitter launched Vine and we saw that first rush of brands experiment with it so it was probably about time it got its own infographic. We’ve written a little bit about how brands are starting to use it and asked whether brands should be getting on board with it? Twitter donates top Promoted spot to #OneBoston as people show support online 17 April 2013, 8:47AM In wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support. UK users most socially engaged in Europe, but US lead overall [infographic] 17 April 2013, 7:15AM New research has look into the level of penetration of social networks across various countries and continents, revealing those in which the users are most engaged and listening to brands. Not surprisingly, North Americans lead the way. Citing the Global Web Index, Synthesio found that in both the US and Canada the level of active social media users within the population was as high as 50%. How brands can use games to unlock insight 16 April 2013, 2:30PM In a loud and busy world where competition for our attention continues to grow, the challenge of engaging potential consumers has never been more important - or exciting. And online gaming represents the ultimate engaging web experience. Recent IAB research confirmed that gaming is twice as engaging as any other media channel - but for the most part, that conversation has focused on using games as an interactive promotion to motivate consumers. But there is another role that games can play in the brand-consumer relationship, and that is as a tool for insight. Guardian launches citizen journalism site GuardianWitness 16 April 2013, 10:38AM The Guardian has launched a citizen journalism platform where readers can submit stories, videos and pictures, which will be published on the new GuardianWitness site. GuardianWitness has been created in partnership with mobile phone firm EE. GuardianWitness is designed to be the home of user-generated content on The Guardian and highlights increasingly how user-generated content is playing a vital role in reporting news. 'Stalker' ads? Or a brave new world for online consumers? 16 April 2013, 8:51AM Some people don't like what we do. They don't like the fact that they'll browse Topshop's new season of shoes, and then see them advertised temptingly within a click's reach across the next few days. Tokidoki - turning Japanese through partnerships and social to build a brand 16 April 2013, 2:36AM Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate the brand and tap into the passion of their fans through social media. Facebook advertisers are angered by ads appearing on rape pages 15 April 2013, 3:04PM Advertisers, including Dove, Vodafone and charities Shelter and the RSPB, have complained to Facebook after their ads appeared on highly offensive pages talking about rape and violence towards women. The brands have found their ads appearing alongside Facebook group pages with titles such as “This is why Indian girls are raped”, “RAPING!”, “Drop kicking sluts in the teeth” and “kicking your girlfriend in the f**** because she won’t make you a sandwich”. 12 distinct social media personalities revealed including 'Ranters' and 'Peacocks' [infographic] 15 April 2013, 1:15PM Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay completely under the radar or hang on the fringes? 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