Thursday 18 April 2013

Media PM - ZenithOptimedia, Amscreen, mobile adspend, Scott Taunton

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Media PM Bulletin
 
 
 
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Hipperson brings data nous to ZenithOptimedia
Hipperson brings data nous to ZenithOptimedia
18 April 2013

Media agencies are swimming in data but many have yet to exploit...

  
Will Amscreen herald an outdoor 'revolution'?
Will Amscreen herald an outdoor 'revolution'?
18 April 2013

The company claims to provide the most accountable outdoor measurement system ever....

  
Mobile takes lead role in fuelling digital growth
Mobile takes lead role in fuelling digital growth
18 April 2013

The upsurge in mobile adspend last year suggests a nascent sector that...

  
Arif Durrani: head of media, Campaign and editor of Media Week
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani, 18 April 2013

Outside somewhere, in a time long ago, before even Jean-Claude Decaux had...

  
Scott Taunton: managing director of TalkSport-owner UTV Media
UTV boss Scott Taunton's pay down almost 17% in 2012 to £332,311
Maisie McCabe, 18 April 2013

Scott Taunton, the managing director of TalkSport-owner UTV Media (GB), earned a...

  
Things we like
Things we like
18 April 2013

Campaign's selection of media news and views of note in the week...

  
Inside...Future
Inside...Future
18 April 2013

The company's digital focus has ensured growth in its portfolio and success...

  
Marc Boyan: chief executive of Miroma Ventures
Miroma Ventures buys Brandspace
Georgina Cotton, 18 April 2013

Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration...

  
Sometimes problems aren't complicated, they just take time and effort
Sometimes problems aren't complicated, they just take time and effort
Russell Davies, 18 April 2013

Sometimes the most useful thing is a phrase or story that crystallises...

  
The Health Lottery: MediaCom already works with the lottery's parent company, Northern & Shell
Media business rankings
18 April 2013

19 April 2013: MediaCom maintains its pole position in the media rankings.

  
*   Also in the News
*
A new commercial contract
18 April 2013
My Media Week: Chris Forrester, commercial director, Primesight
Hayley Hayes, 17 April 2013
Twitter introduces keyword targeting
Gordon MacMillan, 18 April 2013
Freesat launches advertising review
James Swift, 18 April 2013
 
 
Blogs
Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
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