Latest news | | | | | | Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global clients. | | | | | | | Danone has launched a review of its estimated £200 million global media planning and buying account. | | | | | | | Brands must not view running social media campaigns as "exciting" and "cool", but rather as a marketing platform that needs clearly defined objectives, a leading Twitter executive has said. | | | | | | | Fanta is looking for an agency to handle a European campaign, after the Coca-Cola brand posted strong volume growth in the first quarter. | | | | | | | Grayling owner Huntsworth is selling a 19.8% stake in its business to China-headquartered PR group BlueFocus, which it claimed would reduce debt and enable investment for growth. | | | | | | | Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway. | | | | | | | Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier this year, is looking for a creative agency and a media agency for the pickle brand. | | | | | | | Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter - a more severe drop in spend than had been expected. | | | | Promotion: Harness the Power of Your Customer’s Digital Voice | | How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison | | | | Opinion | | | | | | Does London need another creative agency? When it's Droga5, the answer is in the affirmative. | | | | | | | | Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel. | | | | | | | Our front-page story last week uncovering the PR industry's exploitation of interns touched a nerve. Or seven. | | | | Intelligence | | | | | | WHAT HE DID Elkoubi cast Grey London s "the kiss" for Vodafone Red. Dramatising the idea that good things should last forever, it has been shared around the world more than 250,000 times. Tell us about this ad s challenges. The director, Fr d ri... | | | | | | | Fresh from its 2012 awards success and impressive new-business run, Manning Gottlieb OMD has promoted its managing director to the new role of chief executive. By Louise Ridley. | | | | | | Latest jobs | | Data Analyst | Recruiter Symphony EYC | Salary Salary dependant on experience | Location Richmond | | | | Marketing Manager | Recruiter GoodEgg Digital | Salary £45-55k + Excellent Benefits | Location City of London | | Project Manager | Recruiter Purple Consultancy | Salary £25000 - £30000 per annum | Location London | | | | | |
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