Thursday 25 April 2013

Breaking news from Brand Republic - Droga5, Danone, Twitter, Fanta, Huntsworth, Vodafone

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Latest news
Droga5 names team ahead of London launch
Droga5 names team ahead of London launch
by
25 April 2013, 08:00AM
Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global clients.
Danone calls £200m media review
Danone calls £200m media review
by Ian Darby
25 April 2013, 08:00AM
Danone has launched a review of its estimated £200 million global media planning and buying account.
Social media campaigns need 'objectives', warns Twitter executive
Social media campaigns need 'objectives', warns Twitter executive
by John Reynolds
25 April 2013, 08:53AM
Brands must not view running social media campaigns as "exciting" and "cool", but rather as a marketing platform that needs clearly defined objectives, a leading Twitter executive has said.
Fanta seeks agency for pan-Euro ad brief
Fanta seeks agency for pan-Euro ad brief
by James Swift
25 April 2013, 08:00AM
Fanta is looking for an agency to handle a European campaign, after the Coca-Cola brand posted strong volume growth in the first quarter.
Huntsworth sells £36.5m stake to Asia PR group BlueFocus
Huntsworth sells £36.5m stake to Asia PR group BlueFocus
by Daniel Farey-Jones
25 April 2013, 07:10AM
Grayling owner Huntsworth is selling a 19.8% stake in its business to China-headquartered PR group BlueFocus, which it claimed would reduce debt and enable investment for growth.
Vodafone splashes €3m on painting Madrid Metro red
Vodafone splashes €3m on painting Madrid Metro red
by Maisie McCabe
25 April 2013, 09:30AM
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway.
Branston kicks off search for media and creative agencies
Branston kicks off search for media and creative agencies
by Louise Ridley
25 April 2013, 08:00AM
Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier this year, is looking for a creative agency and a media agency for the pickle brand.
UK TV advertising spend to decrease in second quarter
UK TV advertising spend to decrease in second quarter
by Maisie McCabe
25 April 2013, 08:00AM
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter - a more severe drop in spend than had been expected.
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Also in the news
Interns campaign gathers pace as industry heavyweights take a stand
by PRWeek staff, 25 April 2013, 08:00AM
R/GA brings in new partner for Unilever account
by James Swift, 24 April 2013, 12:12PM
Pussy ad banned for being 'sexually explicit'
by Louise Ridley, 24 April 2013, 12:13PM
PPA Awards 2013: the shortlist
by Louise Ridley, 24 April 2013, 02:52PM
Aga illustrates its robustness and lack of complexity
by Matthew Chapman, 24 April 2013, 05:28PM
BBH wins £35m pan-Euro Philadelphia ad brief
by Jeremy Lee, 24 April 2013, 04:34PM
Twitter to roll out exclusive in-tweet surveys
by Matthew Chapman, 24 April 2013, 12:08PM
Opinion
Droga5 endorses London as a global creative hub
Droga5 endorses London as a global creative hub
by Danny Rogers
25 April 2013, 08:00AM
Does London need another creative agency? When it's Droga5, the answer is in the affirmative.
Journalism is changing from how we're reading to how much we're reading
Journalism is changing from how we're reading to how much we're reading
by Russell Davies
25 April 2013, 08:00AM
Never mind big data, what we need in media is data that speaks the same language
Never mind big data, what we need in media is data that speaks the same language
by Sue Unerman
25 April 2013, 08:00AM
Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.
Time to end shocking treatment of interns
Time to end shocking treatment of interns
by Ruth Wyatt
25 April 2013, 08:00AM
Our front-page story last week uncovering the PR industry's exploitation of interns touched a nerve. Or seven.
Intelligence
Phillippe Elkoubi, casting director, OHM Studio, Paris
Phillippe Elkoubi, casting director, OHM Studio, Paris
by
25 April 2013, 08:00AM
WHAT HE DID Elkoubi cast Grey London s "the kiss" for Vodafone Red. Dramatising the idea that good things should last forever, it has been shared around the world more than 250,000 times. Tell us about this ad s challenges. The director, Fr d ri...
Thoughtful Ffitch takes MG OMD to higher ground
Thoughtful Ffitch takes MG OMD to higher ground
by
25 April 2013, 08:00AM
Fresh from its 2012 awards success and impressive new-business run, Manning Gottlieb OMD has promoted its managing director to the new role of chief executive. By Louise Ridley.
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