Media AM - GoCompare.com, ASA, Coke, Talon, Maersk

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news GoCompare.com is most complained-about advertiser of 2012 by Ben Hall 30 April 2013, 09:41AM With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority. ASA aims fire at 'misleading' advertisers as complaint numbers fall by Alex Brownsell 30 April 2013, 09:05AM The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year. Coke recruits for new marketing director as Zoe Howorth departs by Rachel Barnes 30 April 2013, 09:12AM Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June. Steve Bond becomes latest outdoor executive to join Talon by Maisie McCabe 30 April 2013, 09:27AM Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner. Maersk comms head Klavs Valskov lines up London agency move by John Owens 30 April 2013, 08:51AM The comms boss of global shipping giant Maersk Line is set to leave to co-head a small London-based agency. Mercedes-Benz promotes Andrew Mallery to top UK marketing role by Alex Brownsell 29 April 2013, 02:45PM Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role. Promotion: Harness the Power of Your Customer’s Digital Voice How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison   Also in the news Irn-Bru courts controversy with 'MILF' ad by , 26 April 2013, 11:45AM Tesco aims to create London-based 'digital campus' by Matthew Chapman, 26 April 2013, 11:39AM TBWA hires Martin Jon Adolfsson as first innovation director by Sara Kimberley, 26 April 2013, 11:46AM Chelsea and BBC score high levels of Twitter engagement by Gordon MacMillan, 26 April 2013, 11:13AM Starbucks defends 'healthy options' in wake of health minister attack by John Reynolds, 26 April 2013, 11:00AM Fisherman's Friend to kick off social media drive by John Reynolds, 26 April 2013, 10:38AM Opinion What did David Ogilvy know? by 26 April 2013, 08:27AM In the 1960's, David Ogilvy, in a keynote speech commented that TV advertising teams used to be separated from general advertising, "wasn't that idiotic" he opined. Droga5 endorses London as a global creative hub by Danny Rogers 25 April 2013, 08:00AM Does London need another creative agency? When it's Droga5, the answer is in the affirmative. Journalism is changing from how we're reading to how much we're reading by Russell Davies 25 April 2013, 08:00AM Never mind big data, what we need in media is data that speaks the same language by Sue Unerman 25 April 2013, 08:00AM Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel. Time to end shocking treatment of interns by Ruth Wyatt 25 April 2013, 08:00AM Our front-page story last week uncovering the PR industry's exploitation of interns touched a nerve. Or seven. Intelligence Nxt Gen 2013: future CMOs reveal their career tips by 29 April 2013, 10:15AM The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world. Joanne Looby, Diageo by 29 April 2013, 10:00AM Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ... Latest Blog Entries Bow-tying one on Greg Taylor, 30 April 2013 The new frontiers of video optimisation Dominic Guba, 30 April 2013 FALSE ECONOMICS Dave Trott, 30 April 2013 The tattooist's code Greg Taylor, 29 April 2013 The inefficiencies of efficiency Steve Henry, 29 April 2013 The Art of Brand Suicide. Or how indulgent creatives sometimes go too far. Chris Arnold, 27 April 2013 Latest jobs CRM Insight Manager Recruiter GoodEgg Digital Salary £70,000 - £80,000 + excellent benefits Location West London Head of Consumer Insight Recruiter PSD Group Salary Up to c. £75K + package Location London Woodwing Designer (mobile and tablet) Recruiter Creative Recruitment Salary £180 - £200 per day Location London Britain Marketing Manager Recruiter GoodEgg Digital Salary £45-55k + Excellent Benefits Location City of London Account Director - Events / Experiential Recruiter Adam Recruitment Salary £40000 - £55000 per annum Location North West England Digital Marketing Manager Recruiter Barclay Meade Salary £35000 - £45000 per annum Location London BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders