| Latest news | |  | | | | | PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers. | | |  | | | | | Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships. | | |  | | | | | Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world. | | |  | | | | | The Co-operative Group has appointed Holler to handle its social media account. | | |  | | | | | Trinity Mirror's chief executive, Simon Fox, has admitted the publisher is currently not big enough when it comes to online, and revealed plans to boost the Daily Mirror's website with more multimedia and sports content from its regional newspapers. | | |  | | | | | Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process. | | |  | | | | | Evian, the water brand from Danone, is urging consumers to rediscover their "inner baby" in its first TV spot in two years, returning to the baby theme from 'Rollerbabies' and 'Baby Inside'. | | | | | Promotion: Harness the Power of Your Customer’s Digital Voice |  | How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison | | | | | | Opinion | |  | | | | | As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand. | | |  | | | | | Privatisation was one of Baroness Thatcher's defining policies in the 80s, with some memorable advertising resulting from the push. By Jeremy Lee. | | |  | | | | | Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses. | | | | | Intelligence | | | | | | Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist. | | |  | | | | | The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports. | | | | | | | Latest jobs | | | Data Analyst | | Recruiter Symphony EYC | | Salary Salary dependant on experience | | Location Richmond | | | | | Marketing Manager | | Recruiter GoodEgg Digital | | Salary £45-55k + Excellent Benefits | | Location City of London | | |  | | |
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