Wednesday 17 April 2013

Marketing Daily - Betfair banned from running TV spot over misleading claims. Plus Tesco, YouView and Ikea

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Betfair banned from running TV spot over misleading claims
John Reynolds,
17 April 2013
 

Betfair has been banned from running a TV ad after the advertising...

Betfair: ASA bans ad over misleading claims
 
 
Tesco hails improvement in ad performance as profits take a hit
Matthew Chapman,
17 April 2013
 

Tesco claims its new advertising strategy is producing measurable results with customer...

Tesco: claims advertising strategy is working although annual profits declined
 
 
Facebook Home launches in the UK for Android phones
Arif Durrani,
17 April 2013
 

Facebook Home app has launched in the UK for Android phones, offering...

Facebook Home launches in the UK for Android phones
 
 
Gallaher Tobacco anti-plain packaging lobbying ad banned by ad watchdog
Gemma Charles,
17 April 2013
 

Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk...

Cigarette packets: Gallaher has latest press drive against plain packaging banned
 
 
Sky and Virgin get YouView ads banned
Maisie McCabe,
17 April 2013
 

BSkyB and Virgin Media have had two ads for the rival internet...

YouView: ads fall foul of the ASA
 
 
Ikea focuses on outdoor range with battle against gnome army
Matthew Chapman,
17 April 2013
 

Ikea is pushing its outdoor range with a TV spot featuring a...

Ikea focuses on outdoor range with battle against gnome army
 
 
Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
Staff,
16 April 2013
 

The Rev Awards Digital Brand of the Year 2013 shortlist has been...

The Rev Awards
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Twitter donates top Promoted spot to #OneBoston as people show support online
Gordon MacMillan,
17 April 2013
 
Under the spotlight: Sheila Mitchell, marketing director, Public Health England
Gemma Charles,
16 April 2013
 
British Athletics ramps up commercial proposition with new sponsors
John Reynolds,
16 April 2013
 
 
 
Blogs
 
 
Domino’s Pizza a good fit for the Football League
John Reynolds
 

Domino's Pizza to sponsor the Football League? Marketing this week revealed that Domino's Pizza is to rival B&Q in...

 
 
Finding your ‘Plane’: Exercising the Grey Matter
Brand Learning
 

This post is provided by Mark Beales, Partner at Brand Learning , global experts in transforming Marketing Capabilities. Have...

 
 
Persuading across cultures
Bob Dignen
 

Those working internationally face the daily dilemma of managing extremely complex cultural contexts - where culture is usually a mosaic...

 
 
What wearables can learn from history
Tunde Cockshott
 

Wearables are seen as the new digital battleground. The big boys are spending serious money to get involved: Google’s Project...

 
 
How retailers can empower staff in an increasingly multichannel world
Christine Knott
 

It's no secret that brands on the high street have been having a tough time of late - in our...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

CRM Analyst, Symphony EYC Salary dependant on experience, Richmond

Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Loyalty Marketing Manager, Retail (4-5 month FTC), Blue Skies Marketing Recruitment £40000 to £50000 per annum, Hertfordshire

Digital Project Manager, JM Digital £40000 - £50000 per annum + Benefits, London

Junior Digital Designer, Apple & Ink £20,000 - £25,000, Central London

Graduate Media Recruitment Consultant, Ultimate Asset £18000 - £21000 per annum + Great bonus + Benefits, London

Account Manager - Freelance East London, Creative Recruitment £30000 - £35000 per annum, City of London

Account Director, Gabriele Skelton £50000 - £55000 per annum, Windsor

Account Manager, Creative Recruitment £32000 - £40000 per annum, Hertfordshire

Online Marketing Manager, JV Recruitment £30000 to £37000 per annum, Doncaster

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