Wednesday 17 April 2013

Media PM - Primesight, Condé Nast, IPA, Square Mile

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Media PM Bulletin
 
 
 
*   Latest News
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Chris Forrester: commercial director, Primesight
My Media Week: Chris Forrester, commercial director, Primesight
Hayley Hayes, 17 April 2013

This week, Chris Forrester, commercial director at Primesight, talks gesture recognition cinema...

  
Susie Forbes: Condé Nast College of Fashion & Design principal in her office
Condé Nast opens fashion college
Louise Ridley, 17 April 2013

Condé Nast has this week opened the doors to its branded fashion...

  
Ian Priest: highlighted the importance of commercial creativity
IPA president Ian Priest unveils agenda of 'commercial creativity'
Ian Darby, 17 April 2013

Ian Priest, the new president of the IPA, today unveiled an agenda...

  
Escapism: free monthly travel magazine to launch next month
Square Mile publisher says 'things are on the up' ahead of travel mag launch
Louise Ridley, 17 April 2013

Square Mile magazine's publisher has said: "things are on the up" for...

  
Boston bombing: Twitter donates top Promoted Trend spot to #OneBoston
Twitter donates top Promoted spot to #OneBoston as people show support online
Gordon MacMillan, 17 April 2013

In wake of the Boston Marathon bombing on Monday, Twitter has donated...

  
Coral: Twitter engagement has doubled
Coral doubles Twitter engagement
Gordon MacMillan, 17 April 2013

Bookmaker Coral has managed to double the rate of engagement it achieves...

  
IPA: pushes for Tupe changes
IPA pushes for changes to Tupe regulations
Ian Darby, 16 April 2013

The IPA has called for the Government to overhaul its Tupe guidelines...

  
*   Also in the News
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Microsoft's Hart focuses on averting 'ad blindness'
11 April 2013
Arif Durrani: Newspapers strike back with online paywalls
Arif Durrani, 11 April 2013
All eyes on Telegraph as online meter is unveiled
11 April 2013
Are the days of the 30-second TV spot numbered?
11 April 2013
Tech innovation to fuel UK ad market growth
11 April 2013
 
 
Blogs
Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

 
 
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150k Package, Hertfordshire

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