Thursday 11 April 2013

Media PM - Microsoft, online paywalls, tech innovation, Media business rankings

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Media PM Bulletin
 
 
 
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Microsoft's Hart focuses on averting 'ad blindness'
Microsoft's Hart focuses on averting 'ad blindness'
11 April 2013

The tech giant's vice-president of advertising and online in Europe believes he...

  
Arif Durrani: head of media, Campaign and editor of Media Week
Arif Durrani: Newspapers strike back with online paywalls
Arif Durrani, 11 April 2013

Will people pay for general news online? Not if they can get...

  
Tech innovation to fuel UK ad market growth
Tech innovation to fuel UK ad market growth
11 April 2013

Forecasts predict online and mobile sectors will help the UK ad market...

  
Coca-Cola: The business includes UK planning and buying for all Coke brands, including Diet Coke, Fanta and Oasis
Media business rankings
11 April 2013

12 April 2013: MediaCom has shot up to the top of the...

  
A view from the top
A view from the top
Mainardo de Nardis, 11 April 2013

My weeks are unfortunately measured not in hours and days, but in...

  
A view from the bottom
A view from the bottom
Alexandra Shetcliffe, 11 April 2013

Wow! Never thought this redhead would be typing this. A "typical" week...

  
*   Also in the News
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IAB figures: Witnessing the rise of mobile
Arif Durrani, 10 April 2013
Sylvia Auton retires from IPC after 36 years
Louise Ridley, 10 April 2013
Mobile and video surge fuels growth in UK digital adspend
Louise Ridley, 11 April 2013
MG OMD elevates Ffitch to lead role
Louise Ridley, 11 April 2013
IProspect's Wood lands EMEA role
Arif Durrani, 11 April 2013
 
 
Blogs
Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

Conference speakers call for an end to siloed thinking.
Sue Unerman

This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month....

The return of the New Model Army
John Carroll

The sexy job this decade is supposed to be a statistician . This brings a smile to my face as...

ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

 
 
Jobs of the Week

Online Advertising Sales Executive - 25-33K - Leading Consumer Magazine Brand, Clever Polly Talent

25K Basic + Commission - OTE 33K, Greater London

Senior Sales Manager - Digital Publishing, Ingenia-partners

£50 - £60k base with 80k + OTE, East London

Account Director, Network Marketing

£50000 per annum, Cheshire

Sponsorship Sales Executive, Global Business Publisher, SW6 Associates

£ negotiable + commission + great benefits, Greater London

Online Advertising Sales Executive - 25-33K - Leading Consumer Magazine Brand, Clever Polly Talent

25K Basic + Commission - OTE 33K, Greater London

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