| Latest news | |  | | | | | The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales. | | |  | | | | | The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse. | | |  | | | | | A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days. | | |  | | | | | Twitter has argued the route to success on its platform is "not by being loud" but by "being good", as it attempts to fend off accusations that it is merely a PR medium. | | |  | | | | | The death of Margaret Thatcher has brought out the best, the worst, and the silliest in the British media. | | | | | Promotion: Tablets: Redefining Consumer Experience | 
| Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast | | | | | | | | Latest jobs | | | | | |  | | |
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